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Internet República lanza SocialPubli, plataforma publicitaria internacional para conectar a marcas e influencers


News provided by

Internet Republica

Apr 23, 2015, 01:35 ET

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MADRID, 23 de abril de 2015 /PRNewswire/ -- Internet República (www.internetrepublica.com) ha lanzado SocialPubli (www.socialpubli.com), un marketplace internacional donde las marcas llegan a sus clientes a través de influencers que lanzan sus mensajes desde sus perfiles en redes sociales. El  lanzamiento es para Latinoamérica, España y Estados Unidos, con versión en español e inglés.

A través de esta plataforma se da una vuelta al concepto tradicional de publicidad online, donde las campañas empiezan a ser excesivamente corporativas, poco personalizadas y nada interactivas, lo cual deriva en una baja efectividad. En este caso se busca la recomendación de una marca, producto o servicio por parte de personas consideradas líderes de opinión entre su público potencial.

La principal característica de SocialPubli es que los influencers pueden elegir si deciden formar parte o no de las campañas, el tono y la redacción de los mensajes a transmitir. Es decir, los anunciantes lanzan una campaña y son los influencers quienes hablan del producto o servicio usando sus propias palabras, con lo que el resultado es mucho más creíble y afín a su público.

En tan solo una semana que lleva en marcha se han conseguido 3 millones de audiencia y 60 anunciantes en español.

Los anunciantes pueden acceder a un gran número de expertos y decidir si aceptan o no la campaña propuesta, moderando los mensajes emitidos por los influencers para evitar que algún mensaje no esté acorde con los valores de la marca.

El resultado es un marketplace más vivo, más creativo y sobre todo más efectivo, donde los profesionales del marketing digital y los prescriptores trabajan juntos para hacer llegar el mensaje de la manera más atractiva, sin vulnerar los principios de la marca ni romper el estilo propio de las conversaciones en redes sociales.

Cualquier persona puede registrar sus perfiles en redes sociales dentro de SocialPubli, como Twitter, en una primera fase, o Facebook, Instagram o sus blogs en una fase posterior, y rentabilizar con ello su presencia online. Desde influencers en tecnología, deportes, gastronomía, lifestyle, moda o expertos en series, películas, comunidades científicas, viajes alternativos, etc. Por cada campaña en las que participe, y en función de su audiencia, recibirá la correspondiente remuneración. Con motivo del lanzamiento, todos los influencers que se registren en la primera semana recibirán un saldo de 50 dólares en su cuenta de Socialpubli.

Cualquier marca puede registrarse en Socialpubli, establecer los criterios y segmentaciones de sus campañas (localización a nivel de ciudad, temática, edad del influencer, …) y comprobar la efectividad de las mismas. Esta plataforma está abierta a todo tipo de marcas, desde las multinacionales a cualquier pequeña empresa que quiera llegar a su público a través de la recomendación en redes sociales. Uno de los datos más significativos es que Socialpubli consigue aumentar para los anunciantes entre un 50-100% más la audiencia a la que llegan las campañas de forma orgánica en comparación con otras plataformas de publicidad online.

Para Ismael El-Qudsi, CEO de Internet República, Socialpubli supone un gran beneficio para aquellos que tengan una cuenta de Twitter en estos momentos, y de Facebook o Instagram próximamente porque "la web 2.0. es el lugar en donde los usuarios crean el contenido y las empresas gran dinero. Socialpubli intenta distribuir los beneficios entre los creadores de contenidos de una forma más equitativa".

Socialpubli es una iniciativa del departamento de Innovación de Internet República, agencia de  marketing online con sedes en Madrid, Barcelona, México DF y Miami que ofrece servicios de SEO, Social Media, blogs, etc.

Video SocialPubli https://youtu.be/w3xcqdbrBCo

Contacto: [email protected]. Tel. +1 (786) 318 28 76

FUENTE Internet Republica

Related Links

http://www.internetrepublica.com

SOURCE Internet Republica

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