CHICAGO, Nov. 25, 2015 /PRNewswire/ -- With the holiday shopping season serving as a critical bellwether gauging the health of the U.S. retailing economy as a whole, and with consumers increasingly buying holiday gifts online, Internet Retailer magazine's dedicated full-time staff of reporters, editors and e-commerce industry analysts will be providing up-to-the-minute coverage on U.S. e-retailing sales for the main holiday shopping season kick-off days of Thanksgiving (November 26), Black Friday (November 27), Saturday and Sunday (November 28-29), and Cyber Monday (November 30).
For many e-retailers, the online shopping deals typically associated with Black Friday began considerably earlier in the 2015 shopping season. Amazon Inc., ranked no. 1 in the Internet Retailer Top 500 Guide® for 12 consecutive years, began offering eight straight days of deals on its site on November 20. Retailers as diverse as home improvement retail chain Lowe's Cos. Inc. (no. 36 in the Top 500) and electronics purveyor HHGregg Appliances Inc. (no. 255) offered similar deals earlier in November that are usually associated with the day after Thanksgiving. Such moves appear to be paying off, as online sales the weekend before Thanksgiving increased 12.1% compared with the same period in 2014, according to data from IBM released on November 23.
"This is the most important weekend for our retailer readers and we will provide continuous coverage from Thanksgiving through Cyber Monday," says Internet Retailer editor-in-chief Don Davis. "We have arranged to receive regular reports of online sales, website and mobile traffic, email sends and other key statistics, and will complement that with comments from retailers and analysts. The Web has reshaped the way consumers shop on Thanksgiving weekend, including by making the holiday itself a big shopping day, and we'll be watching for any further shifts in shopper behavior this year."
Several Internet Retailer journalists will be providing updates through their Twitter accounts:
Don Davis, Editor-in-Chief, @DonDavisIR
Allison Enright, Editor, @AEnrightIR
Tracy Maple, Managing Editor, Digital Content, @tracycopygrrrl
Zak Stambor, Editor, Online Marketing, @ZakStamborIR
Stefany Moore Zaroban, Director of Research, @StefanyMooreIR
Matt Lindner, Associate Editor, @mattlindner
Katie Evans, Editor, Mobile, @Mobile360Katie
Be sure to also follow @IR_Magazine for the latest e-retail sales coverage during the upcoming holiday weekend.
For more information or to arrange an interview, contact: Don Davis, Editor-in-Chief, Internet Retailer magazine, at 312.362.0014 or email@example.com.
For media inquiries, contact: Anna Applegate, corporate marketing communications, Internet Retailer, at 312.572.6264 or firstname.lastname@example.org.
ABOUT INTERNET RETAILER®
The flagship brand of Chicago-based e-commerce publisher Vertical Web Media, Internet Retailer® provides comprehensive e-commerce business intelligence through print and digital channels, including a monthly magazine, several research guides, web sites, online databases, webinars and e-mail newsletters. Internet Retailer, launched in March 1999, is the largest e-retailing monthly magazine with 44,500 subscribers. InternetRetailer.com is the most-visited informational web site in e-commerce featuring daily industry news and market analysis. The site attracts more than 205,000 unique monthly visitors and is also available in Mandarin for the Chinese e-commerce market at dianshang500.com. IRNewsLink, a daily e-commerce newsletter, is sent to more than 44,000 subscribers and features a weekly mobile commerce edition.
SOURCE Internet Retailer