Interop New York 2010 Launches Online Press Office for All Exhibitors

SAN FRANCISCO, Oct. 5 /PRNewswire/ -- Interop®, produced by UBM TechWeb, today announced a partnership with Virtual Press Office (VPO) at Interop New York 2010 that will offer virtualized press services free of charge to Interop New York exhibitors. In addition to the robust PR offerings currently included in every sponsorship, this partnership offers more PR power to each company exhibiting at Interop New York. The event will take place at the Javits Convention Center, October 18-22.  For more information, visit: http://www.interop.com/newyork/.

With VPO, in association with PR Newswire, Interop will for the first time provide the opportunity for each exhibitor to increase their visibility with a complimentary online press kit within the official Interop New York 2010 Online Press Office. Sponsor news and press materials will be proactively distributed, providing maximum visibility across web portals and social media networks, complete with ROI reporting. Additionally, VPO has secured exclusive packages for national wire distribution, web visibility, video services, and social media measurement at discounted rates for Interop New York exhibitors.

"We're pleased to be able to offer our exhibitors the option to extend their public relations efforts with Virtual Press Office at Interop New York," said Lenny Heymann, Interop General Manager. "At a time of incredible innovation and change, we anticipate a lot of news, creating a perfect platform to capitalize on our enhanced offerings."

"Online technologies, such as electronic news distribution, multimedia and social media, have become integral to all phases of tradeshow exhibitor communications and support an environmentally friendly approach to event management," said Tom Cherry, Founder, Virtual Press Office. "The integration of VPO into Interop's already extensive media relations program provides an unparalleled platform for the exhibitors to maximize their marketing communications efforts and dramatically increase brand awareness."

As the leading global business technology event, Interop New York 2010 offers a multi-track conference, a major expo show floor, workshops like CIO Boot Camp, Enterprise Cloud Summit and Virtualization Days, and many networking opportunities.  The event welcomes more than 150 exhibitors, showcasing the full range of IT solutions this year, including Amazon Web Services, Astaro, AT&T, Avistar, Brocade, Cisco, Dell, EMC, Emerson Network Power, Emulex, Enterasys, Force10 Networks, HP, LifeSize, McAfee, Microsoft, OPNET, Polycom, Quest Software, Rackspace, Riverbed, ScienceLogic, Terremark, Tri-Geo Network Security, Vu Technologies and Xirrus.  

About Interop®

Interop® drives the adoption of technology, providing knowledge and insight to help IT and corporate decision-makers achieve business success. Part of UBM TechWeb's family of global brands, Interop is the leading business technology event series. Through in-depth educational programs, workshops, real-world demonstrations and live technology implementations in its unique InteropNet program, Interop provides the forum for the most powerful innovations and solutions the industry has to offer. For more information about these events visit, www.interop.com.

About UBM TechWeb

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands includes: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

SOURCE UBM TechWeb