Interop New York Attendees Ready to Spend in Priority Areas Like Cloud Computing, Virtualization and IT Security

Survey Results Show Optimistic Budgets and Increased Spend on IT for 2011

Oct 13, 2010, 12:30 ET from UBM TechWeb

SAN FRANCISCO, Oct. 13 /PRNewswire/ -- Interop® today released the results of a pre-show survey that indicates 48 percent of attendees at the upcoming event in New York intend to increase spending on technologies in 2011, signaling increased budgets for the business technology industry. The Interop New York 2010 pre-show survey goes on to reveal that 96 percent of pre-registered attendees are active purchasers within their companies, whose priorities include cloud computing, virtualization, IT security, data centers, network upgrades, and wireless/mobility. Interop New York is happening October 18-22 at the Javits Convention Center. For more information see

"Interop attendees are ready to spend," said Lenny Heymann, General Manager of Interop.  "With a comprehensive range of technologies on display at Interop, it continues to be a place where active and qualified buyers come to plan their purchases for the coming year, especially in priority areas like cloud computing and virtualization."

The Interop survey polled over 300 pre-registered Interop New York 2010 attendees via email and found the following top line results:

Active Buyer Trends

  • 91 percent of Interop New York attendees' 2011 IT budgets will increase or stay the same compared with 2010
    • 48 percent of attendees' 2011 budgets will increase, while only 9 percent will decrease compared with 2010

Active Buyer Profile and Interest Areas

  • 96 percent of Interop attendees are active in their company's IT purchase process
  • Cloud computing is a growing priority area this year
    • 46 percent have specified cloud applications/services as a priority initiative for the next year, up 100 percent from last year's 23 percent
    • 72 percent are currently using, planning to use or considering private clouds, while 66 percent are currently using, planning to use or considering public clouds
  • 54 percent of attendees specified security is a top priority for 2011, once again ranking as the #1 focus area for projects
  • 52 percent of attendees specified server virtualization as a top priority initiative in the coming year, up from 31 percent a year ago
  • 45 percent of attendees specified data center upgrades and optimization as a top priority, up from 44 percent a year ago
  • The four fastest growing priority categories vs. a year ago are:  cloud applications/services, desktop virtualization, collaboration/Enterprise 2.0 and server virtualization  

The pre-show survey confirms that Interop attendees are active buyers in the market, significantly more likely to be involved in purchasing key business technologies including cloud computing, virtualization, IT security, data centers, wireless/mobility and network storage than the IT community at large. Interop New York presents a platform for attendees to identify new products, stay up to date on industry trends and interact with a wide range of products and vendors in one place, providing a deep-dive look into the most powerful innovations and solutions in the industry.

As the leading global business technology event, Interop New York 2010 will offer a multi-track conference, a major expo show floor, and many networking opportunities.  The event welcomes more than 150 exhibitors, showcasing the full range of IT solutions this year, including Amazon Web Services, Astaro, AT&T, Avistar, Brocade, Cisco, Dell, EMC, Emerson Network Power, Emulex, Enterasys, Force10 Networks, HP, LifeSize, McAfee, Microsoft, OPNET, Polycom, Rackspace, Riverbed, ScienceLogic, Terremark, Tri-Geo Network Security, Vu Technologies and Xirrus.  In addition to the comprehensive expo show floor, Interop New York will feature focused workshops like CIO Boot Camp, Enterprise Cloud Summit and Virtualization Days.

About the Survey

An email invitation to the online survey was sent to a random sampling of pre-registered Interop New York 2010 attendees. The survey was fielded by 3rd party research company Decipher, Inc. from September 27-October 8, 2010. Results represent 333 respondents. Survey details are available on request.

About Interop®

Interop® drives the adoption of technology, providing knowledge and insight to help IT and corporate decision-makers achieve business success. Part of UBM TechWeb's family of global brands, Interop is the leading business technology event series. Through in-depth educational programs, workshops, real-world demonstrations and live technology implementations in its unique InteropNet program, Interop provides the forum for the most powerful innovations and solutions the industry has to offer. For more information about these events visit,

About UBM TechWeb

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands includes: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.