LOS ANGELES, Aug. 16, 2016 /PRNewswire/ -- Interscope Geffen A&M, the Santa Monica music company that's home to such iconic artists as Eminem, Lady Gaga and Kendrick Lamar, and Keshet Studios, the LA-based studio of Keshet International and global distribution powerhouse behind many high-profile, award-winning and critically acclaimed series, announced today they are teaming up to develop, produce and distribute music-related original digital scripted and non-scripted video content.
Under the multi-year, multi-series deal aimed at the cord-cutting millennial audience, Keshet and Interscope Geffen A&M will focus their distribution efforts primarily on digital platforms in the US and throughout the world.
The first project in development under the venture is TRACKS, a unique coming-of-age series mixing edgy, gritty drama with the real-world music scene. It follows five twenty-somethings who find common ground in live music as they make their way through life's many unexpected turns.
Interscope Geffen A&M CFO-EVP of Business Development Jeremy Erlich said, "We're excited to partner with Keshet to produce innovative short- and long- form visual content to tell our artists' stories. This is part of our broader strategy to create high-value content and provide new and exciting opportunities for our artists. TRACKS is truly an exciting new project which blends a scripted drama with live performances in an episodic show."
Sebastian Burkhardt, SVP Digital & Acquisitions, Keshet International, commented, "The development of original digital programming that resonates with the cord-cutting millennial audience is at the core of our strategy, and we see music and partnering with some of the hottest names in the record industry through Interscope Geffen A&M as a key driver to making that happen. With our first joint project, TRACKS, we are well on a path to success."
Keshet and Interscope will jointly distribute the content in the U.S., with Keshet International leading the global sales charge for TRACKS and other series in development.
The Interscope Geffen A&M roster includes artists such as Eminem, Kendrick Lamar, Imagine Dragons, Lady Gaga, Selena Gomez, Tame Impala, Lana del Rey, The 1975, and Rae Sremmurd, among others.
ABOUT INTERSCOPE GEFFEN A&M
Combining the legacies of three of the most influential record labels in modern music history, Interscope Geffen A&M embarked on a new tradition of musical achievement with its unification on January 1, 1999. Headed by Chairman and CEO John Janick, Interscope Geffen A&M is a major force in global music, developing chart-topping artists across a wide range of musical genres including rock, rap, pop and alternative. Interscope Geffen A&M is part of Universal Music Group, the world's largest music company. www.interscope.com
ABOUT KESHET INTERNATIONAL
Keshet International is Keshet Media Group's global distribution and production arm. Headed by CEO Alon Shtruzman, it includes Keshet's local production outposts (Keshet UK, Keshet Asia and Keshet Studios in the US) as well as its global distribution arm.
KI's catalogue consists of over 70 tried and tested properties that appeal to audiences worldwide, spanning all genres.
Highlights include hit drama Prisoners of War, the original Israeli version of prime time Emmy® winner Homeland; gripping espionage thriller False Flag; touching family drama The A Word; the high octane game show BOOM!; hit interactive talent show Rising Star and children's talent show Master Class; reality dating format Girlfri3nds; and 'buddy comedy' Traffic Light, winner of an International Emmy Award.
SOURCE Interscope Geffen A&M