InTheMO Launches Groundbreaking Video-Based Local Search and Social Recommendations Guide

LOS ANGELES, Nov. 22, 2010 /PRNewswire/ -- InTheMO (www.InTheMO.com), a video-based local search and social recommendations guide, announced its launch today with cutting edge video coverage of 57 cities across 16 countries. InTheMO also debuts as the platform that learns your tastes to recommend "spots you'll love" around the world. The site uses documentary style video to share the stories and personalities behind these businesses.

InTheMO's exclusive library of highly engaging videos delivers an inside look at venues around the world and asks trendsetters and tastemakers – InTheMO "City Hosts" – to recommend their favorite spots and talk about the soul and culture of their respective cities. Go in the kitchen with world-renowned chef and restaurateur Wolfgang Puck in Los Angeles. Shop for trendy accessories and browse the legendary racks at concept boutique Colette in Paris. Or grab a local brew with the owner of a hidden neighborhood dive bar you never knew existed.  

InTheMO's innovative technology learns each user's individual tastes to generate personalized recommendations without relying on outdated five star-rating systems or anonymous reviews. Users can rank places from 1 to 100 percent with InTheMO's innovative "Rec Wheel." The platform then compares each user's unique taste profile against friends, "City Hosts," and other users with similar interests to predict what each individual will like. InTheMO's recommendation engine harnesses the community's collective intelligence to learn and grow each time someone makes a recommendation. The more recommendations users make, the smarter and more personalized recommendations become.  

"We are building a community of local experts connecting with one another and sharing their knowledge of cities around the world," said Cary Levine, InTheMO's founder and CEO. "This is a living, breathing best-of guide that grows and gets smarter with every new recommendation."

The more users recommend, the quicker they build "Street Cred" – a measure of how active they are on the site – and a gauge of how influential their recommendations are in different areas of expertise. Users can also follow recommendations from friends, as well as "City Hosts," encouraging serendipitous discovery of places they might not otherwise visit without a personal endorsement from a trusted source.

With thousands of videos, over 30,000 editorial reviews, "City Hosts" from virtually every scene, 16 million business listings, and all of your friends on a single platform, InTheMO becomes the best way to find places and experiences customized for you in cities around the globe. InTheMO inspires exploration – whether it's on a global level or in your own backyard.

To get started on InTheMO, go to www.InTheMO.com to create an account or log in with Facebook to instantly see all of your friends' recommendations. Once signed up, you can play the "Recs Game" so the site can start learning your tastes!

Businesses interested in claiming their profile for free can visit www.InTheMO.com/business.

About InTheMO

InTheMO (www.InTheMO.com) is a video-based local search and social recommendations guide that learns your tastes and suggests places you will love around the world. Based in Los Angeles, InTheMO already has video coverage in 57 cities across 16 countries, and is continuing to build content in thousands of cities around the world. InTheMO's library contains over 3,500 video features showcasing the stories behind top International places and services, and over 1,000 City Hosts, including celebrities, industry insiders and local trendsetters, sharing their favorite spots with InTheMO users.

SOURCE InTheMO