Introducing Alex Steinherr x Primark Skincare

NEW YORK, Oct. 9, 2018 /PRNewswire/ -- After two years of research and development Primark is excited to reveal an incredible skincare collaboration with beauty expert Alex Steinherr. The 16 piece CFI certified collection is fragrance-free, gentle and results-driven and has been carefully curated by Alex to feature her must-have skincare actives including Hyaluronic Acid, Niacinamide and Squalane.  Each product is priced from $4.50-$6.50, so everyone – whatever their lifestyle, skin concern or budget – can achieve beautiful skin.

Alex says, "Everyday I have the priviledge of speaking to my readers via my social media platforms and the question I'm asked most is – what's the best high street skincare brand?  And I struggled to recommend one brand that offered a total skincare solution.  I was already doing some behind the scenes work with Primark so a collaboration with them to fit this bill made perfect sense. Together we took a blank sheet of paper and started from scratch, working to develop products that offer my readers and the Primark customer great skincare at great value."

The Alex Steinherr x Primark Collection targets skin concerns such as dehydration, tiredness, dullness and pore congestion. Instead of working on skin types (e.g. dry, oily, combination), each product in this easy to navigate collection is designed to offer a solution that caters to the constantly changing needs of your skin.

The collaboration debuts with four ranges - Sleep Spa, Pore Balance, Maximum Moisture and Plump & Glow – each featuring mix and match products for a completely customisable skincare regime. 

The range offers on trend product application options to deliver skin care at home or on the go – from Plump & Glow's Facial in a Stick to the Pore Balance Blemish Rescue Treatment Stickers – offering skincare that is both easy to understand and to use. 

Alex and Primark have worked together for the past two years to bring this collection to fruition, sharing their collective experience to present a carefully considered selection of products that can be mixed and matched together at Primark price points. 

'I have always been obsessed by skincare and have been incredibly lucky over the years to have had a career that allowed me to test thousands of products and have constant access to the most well-respected skincare experts.   I am asked every day to recommend a range of products to suit a range of budgets, so when Primark approached me to create a skincare line, I knew we could create something really special together that worked both in terms of price and performance.'  Alex Steinherr, Beauty Director.

The Alex Steinherr x Primark Skincare Collection:

SLEEP SPA – A rejuvenating range of four products that works while you sleep to leave skin feeling plumped, hydrated and restored.  Includes One-Step Night Cleanse, Sleeping Face Mask, Every Night Eye Mask and Overnight Lip Mask

PORE BALANCE –This range gently purifies and calms the skin, leaving it smooth and hydrated.  Includes Low-pH Sulphate Free Cleanser, Super Detox Clay Mousse Mask, Anti-Blackhead Stick and Blemish Rescue Stickers

PLUMP & GLOW – A plumping range that leaves skin with a fresh youthful appearance.  Includes Facial in a Stick, Plump & Glow Moisturiser, The Power Mask and Plumping Lip Gloss

MAXIMUM MOISTURE – For skin that needs a moisture surge, this range will be like a cool glass of water for the skin.  Includes Micellar Cleansing Gel, Moisture-Locking Everyday Moisturiser, Supreme Sheet Mask and Hydration on the Go

Prices range from $4.50 to $6.50. The Alex Steinherr x Primark collection will be available this week in the following Primark stores: Boston Downtown Crossing and Kings Plaza Mall, Brooklyn.

@primark #primarkbeauty

Note to Editor:
Sleep Spa, One-Step Night Cleanse $6.50
Sleep Spa, Sleeping Face Mask $6.50
Sleep Spa, Every Night Eye Mask $5.50
Sleep Spa, Overnight Lip Mask $5.50
Pore Balance, Low-pH Sulphate Free Cleanser $5.50
Pore Balance, Super Detox Clay Mousse Mask $6
Pore Balance, Anti-Blackhead Stick $6.50
Pore Balance, Blemish Rescue Stickers $4.50
Plump & Glow, Facial in a Stick $6.50
Plump & Glow Moisturiser $6.50
Plump & Glow, The Power Mask $4.50
Plump & Glow Plumping Lip Gloss $6.50
Maximum Moisture, Micellar Cleansing Gel $6.50
Maximum Moisture, Moisture-Locking Everyday Moisturiser $6.50
Maximum Moisture, Supreme Sheet Mask $4.50
Maximum Moisture, Hydration On-The-Go $5.50

About Primark:

Primark is an international retailer that offers high quality fashion, beauty and homeware at value for money prices. We help our price-savvy customers find their amazing, whatever their age, gender, background or budget. We have over 355 stores in eleven countries: Republic of Ireland, the UK, Spain, Portugal, Germany, the Netherlands, Belgium, Austria, France, the US and Italy; and over 75,000 employees.

Over the last five years we have expanded our Primark PS…cosmetics range, to include make-up, skincare and haircare.

At Primark, we don't own the factories that manufacture our products but we are very selective about those we work with. We require every supplier and factory making goods on our behalf to commit to meeting internationally-recognised standards as set out in the Primark Code of Conduct. To make it onto Primark's approved factory list, each factory is audited by our Ethical Trade and Environmental Sustainability Team, a group of more than 100 experts based in key sourcing countries, who monitor compliance against our Code. We've been a member of the independent Ethical Trading Initiative (ETI) since 2006 and have held the top level of leadership since 2011. As a member, our Code of Conduct incorporates the ETI's Base Code, which is in turn based on the standards of the International Labour Organisation (ILO), a United Nations body.

When it comes to beauty, each factory that manufactures for us must also meet the International Standard's Guidelines on Good Manufacturing Practices for Cosmetics before we'll place our first order. We test every make-up and skincare product to ensure they meet stringent requirements set out in the EU Cosmetics Regulation. 

In July of this year Primark was granted the Leaping Bunny status by Cruelty Free International, the gold standard certification programme for products that are free from animal testing.     

At Primark we will continue to develop beauty products that help our price-savvy customers find their amazing, whatever their age, gender, background or budget. 

We have a strong digital presence and a high level of customer engagement with over 12 million followers across all our social media channels. From the latest beauty tutorial videos to live streaming of our press events and store openings, our fans can get inspired 24/7 and keep up with our new lines. Our website, Primark.com, is a hub of content where you can create wish lists, get the latest styling advice and upload your looks to Primania.

SOURCE Primark

Related Links

http://www.primark.com