LOS ANGELES, May 13, 2016 /PRNewswire/ --
"At Smashbox Studios, we are always thinking outside-of-the-box, so when we started talking Lilly Singh, about how she turns heads, reaches goals and empowers her 8+ million subscribers; we knew we had to collaborate."
- Davis Factor, Smashbox Founder and Photographer
THINK: The perfect, sought-after red lip color from a hall-of-fame it-girl
WHAT IT IS: A limited edition shade of our favorite new lipstick formula, designed by a superstar who inspires and excites us with every social media post.
WHAT MAKES IT UNIQUE: Lilly's indomitable, self-assured spirit - that ability to be "bawse," as she calls it - is bottled into every tube of her signature shade of Always On Liquid Lipstick. A bold matte red that warms up any complexion, it stays put for hours, looking as fresh and flawless as it did at first swipe. The precision tip can be used to expertly line and simply fill them in.
THE FORMULA: Perfected on set in Smashbox's L.A. photo studio, this new Always On Liquid Lipstick is matte, long-wearing, water-resistant and feather-weight. Advanced Polymer Technology keeps each shade vibrant for up to 8-hours. Meanwhile, a lip-smoothing Primer Oil complex, brimming with botanical moisturizers, ensures that the finish is always comfortable and as soft-as-suede.
Available in 20 flattering, super-bold shades, Always On's colors are smudge-proof, budge-proof and non-feathering.
TO USE: Define lips with precise tip and fill in with color. Remove with an oil-based makeup remover.
TIP: To make lips look fuller, layer Bawse with a lighter Always On shade in the center. For more intense, vivid Bawse-iness, apply two coats.
WHERE TO FIND IT: $24 at Smashbox.com & Sephora.com on 5/12
GET INVOLVED: Be a BAWSE and pass it along. Tag #lillyxsmashbox in your most BAWSE photo and inspire others to do the same; proving how confident, strong and epic you ARE.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/introducing-bawse-youtube-sensation-lilly-singhs-signature-shade-of-the-new-always-on-matte-liquid-lipstick-from-smashbox-cosmetics-300268106.html
SOURCE Smashbox Cosmetics