Introducing CoCreator: The Quickest and Easiest Way To Accelerate Your Start-Up Brand

CoCreator is the first business speed dating service to connect entrepreneurs with communication experts in one simple app

Aug 08, 2013, 13:00 ET from TBWA Worldwide

NEW YORK, Aug. 8, 2013 /PRNewswire/ -- CoCreator ( is a new business speed-dating app developed by marketing and technology experts at one of the world's most innovative communication networks. Its purpose is to connect founders, CEOs or CMOs of promising start-ups with communication experts, so they can collaborate on building a next-generation brand.

CoCreator allows entrepreneurs to explore a range of international experts to find the people they'd like to partner with in the areas of brand and communications, product and business or marketing partnerships. As in every dynamic marketplace, the opportunities will evolve and expand over time. At launch the app will include talent from Berlin, Brussels, Helsinki, London, Los Angeles, New York and Paris. Once an entrepreneur and an expert have agreed to connect, talk time via Skype will be assigned and the journey begins.

"During conversations with start-up founders, we find that while none of them are looking for an advertising agency, they know that building a scalable brand and understanding brand behavior is crucial for success," said Ulrich Proeschel, co-founder of CoCreator and VP Business Development TBWA Europe. "Our goal is to easily connect people who believe in the same business idea."

"The service is designed for young businesses willing to publicly share their idea," commented Preethi Mariappan, co-founder of CoCreator and Executive Creative Director, Digital of TBWA\ CREATE LAB Berlin. "We have created a transparent and simple experience that directs the focus on the basics of our industry: people, ideas and trust. Technology might have changed the way we connect, but the human bond remains key."

"Connecting to the founders of start-ups is a fantastic way to support the entrepreneurial spirit and thirst for innovation that exists within our own family of companies," said Perry Valkenburg, COO, TBWA\ International and President, TBWA\ Europe. "By connecting some of our best people directly with the brains behind new business ideas, we celebrate the essence of our business: talent. Collaboration beyond the usual can unlock amazing business potential for everyone."

Proeschel added: "The idea of CoCreator is in our DNA, and businesses that disrupt their market feel at home in our culture. Why not create another story like that of our own creative legend Lee Clow and Steve Jobs, who met just over 30 years ago? Back then Steve was the co-founder of a young technology start-up. The rest is history."

The CoCreator app is available for free in the Apple iOS App Store, and launches in beta phase on August 8, 2013. Android service is expected to follow in Q3 2013.

The new service was developed within the TBWA\ CREATE LAB Berlin and is run independently, as the start-ups it aims to help are ran, by co-founders Preethi Mariappan and Ulrich Proeschel.

Learn more about CoCreator at and here:

About CoCreator
CoCreator ( is a business speed-dating service connecting start-up founders with creative communication experts to develop next generation brands. Starting with a beta phase on August 8, 2013 it allows entrepreneurs to connect with talent from Berlin, Brussels, Helsinki, London, Los Angeles, New York and Paris. CoCreator was developed by the TBWA\ CREATE LAB in Berlin, part of the TBWA Worldwide network.

About Digital Arts Network
TBWA's Digital Arts Network ( is a network of over 700 people operating in 19 offices across the Americas, Africa and the Middle East, Asia-Pacific and Europe. The core competencies of the Digital Arts Network include creative technology, UX, e-commerce, social media, content, mobile, IP and platforms, analytics, search, audience behavior and production. Digital Arts Network is headquartered in New York and is part of TBWA Worldwide. 

About TBWA Worldwide
TBWA Worldwide ( creates Disruptive Ideas expressed through Media Arts for global clients, including ABSOLUT, Accenture, adidas, Apple, Energizer, Four Seasons, GSK, Henkel, Infiniti, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Roche, Standard Chartered Bank and Singapore Airlines. TBWA is ranked as a Top 10 worldwide advertising agency and was recognized by Advertising Age in 2010 as the "Best International Network of the Decade." TBWA has 274 offices in 100 countries and over 11,000 employees worldwide.