INTRODUCING DAMASTÍQUE: A LATINA-FOUNDED, SUN-FIRST SKINCARE BRAND REDEFINING SKIN HEALTH AND PREVENTION

LOS ANGELES, Sept. 8, 2025 /PRNewswire/ -- Damastíque officially launches today with a clear mission: to redefine sun care for women whose skin is most affected by hormonal shifts and pigmentation. Founded by Aissa Duffy, Damastíque stands apart by pairing 20% zinc oxide mineral protection with its proprietary Antioxid Melanocyte Calm™ complex, a biotechnology-powered blend that helps deliver thoughtful, effective, and ethically sourced solutions for pigmentation-prone, sensitive, and hormonally shifting skin.

Rooted in prevention and built on the vision that sun care should be safe for every Dama, Damastíque is a movement that celebrates diverse skin tones and empowers women to thrive in the skin they're in. By blending sun-resilient botanicals sourced from Latin America with modern science, the brand takes a holistic approach that honors tradition while addressing today's skin concerns.

"Damastíque was born out of my own experience with melasma. I wanted to enjoy the sun without guilt and move past the insecurity of dark spots," says Aissa Duffy. "As a young girl in South Texas near Mexico, I saw the same marks on my abuela, tias, and mother etched into their skin after years working under the sun as migrant workers. Years later, after battling melasma triggered by hormonal changes and sun exposure, I found the beauty industry is full of unknowns, quick fixes, and ingredients that can do more harm than good. We promise to be transparent about our process and formulas - from sourcing and ingredients to potential effects. We keep it real and give our community the resources, education, and products they need to protect their skin from the inside out. Women should not have to settle for unsafe skincare products or choose between protecting their skin or protecting their health."

With a background in beauty marketing and brand partnerships, Aissa turned a lived experience into leadership and spent six years building a brand that fuses whole-body wellness, ancestral plants, and biotechnology. Damastíque products are thoughtfully made with high-quality ingredients and dermatologist testing to ensure skin tolerance. Every formula is vegan, cruelty-free, and formulated with mamas in mind.

The Hero Product: SPF Active Serum:

Damastíque debuts with its flagship innovation, the SPF Active Serum ($65 / 30 ml; $35 / 10 ml), a lightweight mineral sunscreen and treatment hybrid designed for those navigating hormonal changes, hyperpigmentation, sensitive skin, pregnancy, motherhood, or for anyone seeking effective, transparent skincare. Dermatologist tested, fragrance-free, and formulated without hydroquinone, parabens or oxybenzone, the SPF Active Serum is crafted for everyday use.

Key Benefits:

• Broad Spectrum SPF 36 UVA/UVB
• Antioxid Melanocyte Calm™ Complex: Proprietary biotechnology blend that helps calm skin and defend against the look of new dark spots
• Mexican Arnica Extract: Backed by clinical research to reduce the look of dark spots, irritation, and redness
• Non-Nano Zinc Oxide (20%): Mineral sun filter with minimal white cast
• Powered by antioxidant-rich Açaí and nourishing Passionfruit oils

Independent Study Results (4-week study, 110 women):

• 94% agreed skin looked brighter and more even
• 91% said it calmed irritation and redness
• 97% found it gentle enough for daily use
• 93% would recommend to a friend with pigmentation concerns
• 88% said their dark spots did not worsen

Rooted in Responsibility:

Damastíque is committed to sustainability and social responsibility. By sourcing key ingredients from small, women-led farms in Latin America, the brand invests back into local communities, ensuring each product is not only effective but also ethically sourced and rooted in heritage.

Availability: Damastíque officially launches September 8, 2025 at www.damastique.com with the debut of the SPF Active Serum. Expanding beyond launch, the brand will offer a curated line of products powered by proprietary technology.

About Damastíque:

Rooted in Latin American botanicals and ethically sourced, Damastíque offers dermatologist-tested, sun-first skincare designed to support the body rather than work against it. Inspired by Latin American heritage and powered by modern biotechnology, the brand creates thoughtful solutions for hyperpigmentation, dryness, and sensitivity, especially for women navigating hormonal changes, pregnancy, and motherhood. Each formula blends sun-resilient botanicals with clean, ethically sourced ingredients to hydrate, shield, and restore confidence without compromising health or the planet. By partnering with small farms in Latin America, Damastíque not only honors tradition but also uplifts local communities. At its core, the brand is dedicated to empowering mujeres to thrive in the skin they're in through education, transparency, and whole-body wellness. Damastíque doesn't just provide skincare, it provides confidence. To learn more, visit www.damastique.com and join Damastíque's community on Instagram @damastique.

MEDIA INQUIRIES:

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SOURCE Damastíque