Introducing Fresh + Sexy™ Wipes by Playtex

SHELTON, Conn., Feb. 5, 2013 /PRNewswire/ -- Energizer Personal Care introduces Fresh + Sexy™ wipes by Playtex, a brand new before-and-after intimate wipe specially designed to help couples feel confidently clean every time they engage in sexual activity.

"This product was designed to address an important consumer need," says Erik Rahner, Group Marketing Director, Energizer Personal Care.  "Sex isn't always a planned event that can be prepared for. With Fresh + Sexy™ wipes, couples now have a way to be clean and ready for even the most spontaneous moments. They can be ready for intimacy whenever – and wherever – the mood strikes."

Fresh + Sexy™ wipes are specifically designed for freshening up before sexual activity and cleaning up afterwards.  The lightly scented, hypoallergenic formula and soft cloth texture leave women and men feeling clean and refreshed, no matter what the occasion.  The new intimate wipe offers:

• Natural botanicals, like cranberry, chamomile, and aloe
• Soft, flushable cloth for discreet disposal
• Alcohol-free and hypoallergenic formula

Fresh + Sexy™ wipes are supported by an advertising campaign created by Grey New York.  It features arresting images and cleaver innuendos.

"We wanted to be fun and playful and bold all at the same time," says Elaine McCormick, Creative Director at Grey New York.   "And the campaign lets us be all those things."   

The brand's tagline: 'Clean where it Counts' came out of the strategic insight that sex is more fun when you're confident.   "Because when you're clean where it counts you're ready for anything," Ms. McCormick ads.

About fresh + sexy™ wipes
Fresh + Sexy™ wipes are available in a travel pack for weekends away (24 wipes), as singles for "on the go" (20 individual wrapped wipes), and in a tub for the nightstand (40 wipes)..

• Fresh + Sexy™ wipes will be in broad distribution in time for Valentine's Day 2013
• Recommended retail price will be $5.99 - $7.99.
• The product can be found in the family planning aisle of your local retailer, as well as online
• For more information about Fresh + Sexy™ wipes and where you can purchase, please visit freshandsexy.com.

About Energizer Personal Care
Energizer Personal Care is a leading manufacturer of mass market products around the world. It is a subsidiary of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri.  Energizer Personal Care includes the following consumer product goods: Wet Ones^®, Playtex^® Brands, Hawaiian Tropics^®, Banana Boat, Edge, Skintimate^® and Schick^® Razors and Blades for men and women.

SOURCE Energizer Personal Care