Introducing HandCraft Artisan Collection: A Portfolio of Wines by Women for Women

NAPA, Calif., Jan. 13, 2012 /PRNewswire/ -- The Indelicato family is pleased to announce the release of HandCraft Artisan Collection, a portfolio of California wines tailored to fit the lifestyle of busy, modern women.  HandCraft is the creation of Cheryl Indelicato, who represents the third generation of her California winemaking family.  HandCraft Artisan Collection will launch nationally in January 2012 at $14.99 with four wines: Cabernet Sauvignon, Chardonnay, Pinot Noir and Petite Sirah.

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"I grew up in a winemaking family and have always dreamed of creating my own wine with a style and flavor profile that would speak directly to women," said Cheryl Indelicato. "As time passed, the constraints of work and family grew.  But I never gave up the idea that one day I would accomplish this goal.  My son is at an age now where I have the time to take this on."  

Cheryl began the HandCraft project in earnest nearly two years ago when she teamed up with veteran winemaker, Alicia Ysais, to develop a wine that would be fruit forward, distinct and easy to enjoy - similar to the field wine blends that Cheryl recalls from her family's dinner table. Cheryl also sought to create wines that pair well with food, as cooking and entertaining are two of her greatest passions.

"When Alicia and I started working on HandCraft in 2010, it was really a chance for me to honor working women," said Cheryl. "I know there are a lot of us out there - and we need all the help we can get to simplify our lives. Choosing a wine can be intimidating, so I wanted to make certain that if someone chose my wine, they would be rewarded with an enjoyable experience. As Alicia and I began work on the wine blends, we found that adding a bit of Italian and heritage varietals lifted the aromatics and fruit flavors. When it came time to give these wines a name, we settled on HandCraft – a reflection of the personal touch we put into every bottle."

HandCraft Artisan Collection evokes the simple things in life, done well and with love—quality wines that are meant to be enjoyed, not fussed over. Cheryl honors her Italian heritage by blending the best California wines with a touch of classic Italian varietals, reinventing the field wine blends of her grandfather Gaspare's day with a modern sensibility.

In 2012, HandCraft will donate $1 for every bottle purchased, up to $100,000, to The Breast Cancer Research Foundation in order to support breast cancer research, prevention and awareness. "As a Registered Nurse, I saw the pain caused by this awful disease, both for women and their families," said Cheryl.  "This is why I'm honored to lead a team in the 2012 3-Day Walk for the Cure in the SF Bay Area this October."

ABOUT HANDCRAFT ARTISAN COLLECTION
HandCraft Artisan Collection wines are crafted by women for women at DFV Wines, a family-owned California winery founded in 1924. Three generations of the Indelicato family have guided grapes from vineyard to bottle and into homes and dining establishments around the world. DFV Wines is steadfastly committed to producing and representing wines of the highest quality produced in accordance with sustainable winegrowing practices. DFV Wines is America's fastest growing top 20 wine producer with revenue increases topping 41% over the past year according to Nielsen (Total US Food, Drug & Liquor, 26 weeks ending 11/12/11). Launched in early 2012, HandCraft Artisan Collection celebrates Cheryl Indelicato's California home and Italian heritage. Cheryl adds her own touch to classic varietals by adding a hint of Italian and heritage varietals as a nod to the traditional field blend selections served by her grandfather. For more information about HandCraft Artisan Collection, visit www.handcraftwines.com or find HandCraft on Facebook at www.facebook.com/HandCraftWines.

SOURCE DFV Wines