Introducing Hush: Haircare Designed for the DIY Generation

NEW YORK, March 27, 2018 /PRNewswire/ -- Let us fill you in on a little secret…Chances are, some of your favorite beauty products are made by Mana, the leading private label manufacturer for some of the world's top skincare, cosmetics and haircare products. Now, Mana announces the launch of its new, proprietary brand at the intersection of haircare and cosmetics. Meet Hush. The secret's out.

Launching with exclusive distribution at Sephora and QVC, Hush debuts with two DIY haircolor products formulated to achieve the same instant gratification for your hair that makeup delivers for your face. After all, why should your face have all the fun?

"Mana is known for making products for some of the world's biggest beauty brands. This gives us a unique insight into what people want but are unable to find on shelves," says Emma Froelich-Shea, General Manager for Mana Brands. "We know that DIY dominates today's beauty landscape and that consumers are looking for Insta-worthy ways to express themselves. With Hush, these hair-transforming results are within reach."

"At Mana, we pride ourselves in being the color experts – with three of our four labs devoted to manufacturing color cosmetics. Through our experience, we saw a void in the market; we saw a lot of makeup products being remarketed as hair products but never saw true color cosmetics for hair," says Victoria Colangelo, Senior Vice President of Product Development at Mana. "We leveraged our know-how in color cosmetics and challenged our labs and salons to innovate, validate, and test new chemistries to create this concept of makeup for your hair."

The brand is kicking off its launch with two products – Prism Airbrush Spray and Fill Seeker Hair Plumping Fibers. Prism Airbrush Spray provides epic kaleidoscopic hair color for those who are not quite ready for the commitment of permanent, vibrant hues. Available exclusively at Sephora and Sephora.com in seven shades, this temporary hair color spray is free of peroxide, ammonia, harsh permanent dyes, and is not tested on animals. Fill Seeker Hair Plumping Fibers feature a revolutionary formula that instantly hug every strand with magnetically charged micro-fibers for instantly fuller, plumped up hair - increasing strand diameter by up to 33.8%. Fill Seeker Hair Plumping Fibers will be available on Sephora.com and QVC.

Hush has enlisted NYC-based celebrity hair stylist, Michael Silva, to serve as their first ambassador. Michael's portfolio of high-profile clients includes Kate Bosworth, Chrissy Teigen, and Kendall Jenner – among many others. "When I first learned about Hush, I immediately loved the idea of being able to accessorize with your hair. We've seen it on the runways – from neons to pastels in everything from braids to bobs," says Michael.  "I'm excited to work hand-in-hand with Hush to help people achieve these runway-inspired, salon-worthy looks at home."

Hush is currently available at Sephora, and on Sephora.com  and QVC with products ranging from $24-34. The brand has plans to unveil future products designed to help shoppers achieve instant "hair-ification" at home. 

ABOUT HUSH
Hush is the secret to Instant Hair-ification.™  Hush's NYC-based lab is full of stylists and scientists who create hair-transforming formulas that deliver the same instant gratification for hair that makeup does for the face.  Hush believes that achieving salon-worthy hair should be as quick as refreshing your lipstick.   From prismatic hues and dry shampoos to instant fill-ification, Hush's science-backed cast of out-of-this-world formulas lets customers skip the salon and become their own favorite stylist…anywhere, anytime.  Hush. Is the secret weapon a beauty bag should never be without.  For more information, please visit Hushbeauty.com.  Follow Hush on social media @hushisbeauty.

ABOUT MANA
For over 40 years MANA has brought together the passion, the process and the people to define and lead the future of beauty.  As the world's leading contract and private label manufacturer, Mana fuses passion with intelligence to define the beauty industry one revolutionary product at a time.  Mana combines industry insight with cutting-edge research and operational expertise to yield truly singular color cosmetics, skincare and hair care products of the highest quality.  Mana operates three main divisions - Contract Manufacturing - partners with leading brands, makeup artists and celebrities, bringing them the latest advances in formulations technology from its state-of-the-art facilities to envision beauty's next breakthrough products.  Private Label Cosmetics and Skincare - MANA makes it possible for our private label clients to forge profitable brands with minimal investment and maximum speed to market with our extensive library of innovative color cosmetics and skincare products.  Proprietary Retail Brands - MANA is dedicated to building a house of thriving consumer brands that, because of our cutting-edge technologies, capture the hearts and minds of consumers in every channel of beauty.  Mana is headquartered in Long Island City, NY and employs over 800 people, and operates three product innovation labs and two manufacturing facilities for production, packaging and assembly, and distribution.  For more information visit manaproducts.com.

Contact:
Kristin Breen / [email protected] 
Monica Efman / [email protected] 
212.230.1800

SOURCE Hush