Introducing IAN: A New Longevity-Focused Wellness Company on a Mission to Put More Life Into Every Year

Debuting December 22, IAN brings foundational nutrition and longevity support together in one daily stack gummy

WEST PALM BEACH, Fla., Nov. 6, 2026 /PRNewswire/ -- IAN, a new longevity-focused wellness company founded by serial entrepreneur Richard Laver, today announced the upcoming launch of its first product: longevity gummies featuring 24 curated ingredients designed to support mental clarity, antioxidant defense, healthy aging, and gut health. Designed to upgrade your everyday™, each eight-gummy sachet is a daily stack that combines foundational nutrition with longevity-minded ingredients in one convenient bite. Sign up at TryIan.Co to get early access, see the full ingredient list, and be first to try IAN when it launches.

Available in Dragon Melon Yuzu, each sachet has 10 grams of fiber, 3 grams of sugar, and just 40 calories. Made for high performers who want to invest in the years ahead without slowing down today, IAN pairs its formula with a design-forward aesthetic and portable packaging that goes from the morning routine to wherever the day leads.

IAN's debut comes as consumers increasingly prioritize healthy aging. McKinsey & Company's 2025 Future of Wellness survey found that up to 60% of consumers across markets consider healthy aging a top or very important priority. That interest spans a growing category: SNS Insider estimates the broader U.S. longevity market was valued at $9.16 billion in 2025 and projects it will reach $20.17 billion by 2035.

"People are rethinking what it means to age well, and there's a real opportunity to make longevity a more approachable part of everyday life," said Richard Laver, founder of IAN. "We created IAN to simplify what can feel like an overwhelming category, bringing carefully selected ingredients together in a daily ritual people can look forward to. Our goal is to help people feel ready for today while investing in the years ahead."

IAN is named in honor of Laver's father, Ian, who died in a commercial airline crash at age 45. Laver, who was on the plane, survived at age 12 as its youngest survivor. The experience shaped his appreciation for life and inspired IAN's belief in living fully and building habits that support how we live today and in the years ahead.

"My father wasn't blessed with a long life, and creating this company in his honor is a reminder to make the most of the time we have," said Laver. "Longevity isn't just about adding years. It's about the small habits you actually keep, and I want IAN to make those habits easy to start and easy to love."

IAN is the third and final chapter in Laver's entrepreneurial trilogy, following the creation of Kate Farms and Lucky Energy. He envisions IAN as a broader platform for the future of better living, with products that help consumers build sustainable routines through every stage of life.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

About IAN
IAN is a longevity-focused wellness brand designed to upgrade your everyday. Founded by Richard Laver, the entrepreneur behind Kate Farms and Lucky Energy, the company honors Laver's father and is grounded in the belief that longevity is about putting more life into every year. Its first product is a daily stack of gummies featuring 24 curated ingredients in Dragon Melon Yuzu, designed to support mental clarity, antioxidant defense, healthy aging, and gut health. Learn more and sign up for updates at TryIan.C and visit @ian.longevity on Instagram.

Media Contact: Valeria Carrasco, Halletts Consulting, 646-320-1511, [email protected]

SOURCE IAN Cellular Health