Introducing InformationWeek SMB

InformationWeek Launches New Site to Serve the Unique Technology Needs of the Critical SMB Market; Also Incorporates bMighty.com, the Leading Authority for Bringing Practical Technology Expertise to Growing Companies.

Jan 06, 2010, 09:00 ET from TechWeb

SAN FRANCISCO, Jan. 6 /PRNewswire-FirstCall/ -- TechWeb's InformationWeek, the market-leading business technology media brand, today announced the introduction of InformationWeek SMB. InformationWeek SMB incorporates all the assets of bMighty.com and will leverage its increased integration with InformationWeek editorial to deliver even more practical, actionable technology news, information, advice, and best practices to small and midsize companies. You can access InformationWeek SMB at: bMighty.informationweek.com.

InformationWeek SMB concentrates on meeting the growing and complex information needs of business and technology decision makers at companies with fewer than 1,000 employees. SMBs constitute more than 99% of all U.S. businesses and employ more than half the U.S. workforce. And, while the individual companies may be small, the market is huge, with estimates of worldwide SMB IT spending approaching $675 billion in 2013. Even more impressive, IDC estimated that 2009 worldwide SMB technology spending grew 6 times as fast as enterprise technology investments.

With signs of economic recovery emerging, small and midsized businesses are once again focusing on purchasing technology to scale their businesses. Those investments are growing because SMBs share many of the same technology challenges and opportunities that enterprises do, only with more limited resources and expertise - and more upside. Less constrained by legacy infrastructure, investments, and processes, SMBs are free to take full, fast advantage of technology innovations from cloud computing to social networking to go beyond leveling the playing field to actually create competitive advantage against larger firms.

InformationWeek SMB will continue to be dedicated to supplying the technology information and expertise SMBs so desperately need, including the popular and ongoing ANTenna blog, exclusive How-To Centers, Mid-Market Heroes profiles of innovative SMB technology applications, and much more.

"By leveraging InformationWeek's unparalleled business technology resources and reach, InformationWeek SMB will create an even richer, more valuable resource for small and midsize companies," said InformationWeek SMB publisher and editor in chief Fredric Paul. "The new site will make the stories, content, and communities most relevant to SMB's needs instantly available, no matter where they were created. In addition, InformationWeek SMB's original content will now become directly accessible to the entire InformationWeek audience."

InformationWeek SMB offers technology marketers fully integrated marketing communications programs to engage and activate SMB buyers of technology products, and services. These performance marketing solutions scale from broad-based branding and awareness to targeted lead generation programs focused on specific topics and technologies. For more information, please contact Martha Schwartz, Vice President Group Sales, at mschwartz@techweb.com.

About InformationWeek Business Technology Network (http://www.informationweek.com/)

The InformationWeek Business Technology Network provides IT executives with unique analysis and tools that parallel their work flow--from defining and framing objectives through to the evaluation and recommendation of solutions. Anchored by InformationWeek, the multimedia powerhouse that looks across the enterprise, the Network scales across the most critical technology categories with online properties like DarkReading.com (security), IntelligentEnterprise.com (application architecture), NetworkComputing.com (networking and communications) and PlugintotheCloud.com (cloud computing). The Network also provides focused content for key IT targets, such as CIOs, developers and SMBs via InformationWeek Global CIO, Dr. Dobb's and InformationWeek Small Business and bMighty.com, as well as vital vertical industries with InformationWeek Financial Services, Government and Healthcare sites. Content is at the nucleus of our information distribution strategy--IT professionals turn to our experts and communities to stay informed, get advice and research technologies to make strategic business decisions.

About TechWeb (http://www.techweb.com/aboutus)

TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the InformationWeek Business Technology Network, Light Reading, Network Computing, and Insurance & Technology; and the market leading, award-winning InformationWeek, Wall Street & Technology, and Advanced Trading magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing to integrated media, market research and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on number of monthly connections across TechWeb brands.


    Contact:    Ellen Asuncion
                Sr. Marketing Manager
                949.223.3622
                easuncion@techweb.com

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