Introducing ROSÉ RUSH, The New Fragrance By Paris Hilton

NEW YORK, July 10, 2017 /PRNewswire/ -- Paris Hilton announces the launch of her newest fragrance, ROSÉ RUSH Paris Hilton. Debuting summer 2017, the whimsical, flirty addition to Hilton's "GOLD RUSH" fragrance collection ushers in a new sophistication to the portfolio, exuding an effervescent charm and allure with a captivating edge.

Following the international success of GOLD RUSH Paris Hilton, ROSÉ RUSH marks the second feminine addition to Hilton's internationally-acclaimed "GOLD RUSH" scent assortment. Reminiscent of its predecessor, ROSÉ RUSH embraces old-Hollywood glamour, while drawing inspiration from the exhilarating "rush" one feels when falling in love.

"ROSÉ RUSH is a scent to evoke confidence and ambition within all women - particularly in the areas of love and romance," said Hilton.

THE FRAGRANCE:
Created by Perfumer, Richard Herpin of Firmenich, the Floral-Rose-Fruity fragrance opens with a flirtatious blend of Rose Petals, Neroli and Lychee. Rose of May and Peony mingle with Juicy Papaya at the mid, resulting in an alluring bouquet of femininity. Sparkling Amber and Cedarwood wrapped with White Musk round out the base, concluding the olfactive with a touch of opulence.

"I wanted to gather ingredients that would create an aura of femininity around anyone who wears the fragrance," said Herpin.  "To achieve this, I wove together a multitude of Florals and enhanced the Rose Petal notes with hints of juicy pink fruits like Lychee and Papaya to create a fragrance of pure joy and delicacy. In the background, I added comforting and sensual elements of Musk, Woods, and Amber, to create a feeling of elegant extravagance every time the scent is applied."

THE PACKAGING:
A radiant addition to the enticing "GOLD RUSH" collection, the ROSÉ RUSH flacon reflects the signature distinct feminine form of its predecessor. The evocative silhouette is ornamented with rosé-tinted iridescent glitter emitting a luminous sparkle.

THE CAMPAIGN:
Reflecting the collection's signature style, the ROSÉ RUSH campaign is bathed in a rosé hue, with Hilton in a flirtatious stance exuding an aura of glamour and powerful femininity.

THE COLLECTION:
ROSÉ RUSH Paris Hilton Eau de Parfum            3.4 oz /100 mL              $60.00
ROSÉ RUSH Paris Hilton will launch exclusively at Perfumania and Perfumania.com on July 11, 2017.

ABOUT THE PARIS HILTON FRAGRANCE COLLECTION:
Paris Hilton for Women (2004), Paris Hilton for Men (2004), Just Me by Paris Hilton for Women (2005), Just Me by Paris Hilton for Men (2005), Heiress by Paris Hilton for Women (2006), Heir by Paris Hilton for Men (2006), Can Can by Paris Hilton for Women (2007), Fairy Dust by Paris Hilton for Women (2008), Siren by Paris Hilton for Women (2009), Tease by Paris Hilton for Women (2010), Paris Hilton Passport Collection for Women: Paris Hilton in South Beach, Paris Hilton in Paris, Paris Hilton in Tokyo, Paris Hilton in St. Moritz (2011), Dazzle (2012), Can Can Burlesque (2013), With Love, Paris Hilton (2014), Paris Hilton Limited Anniversary Edition (2015), Paris Hilton Heiress Limited Edition (2015), Gold Rush Paris Hilton (2016), Gold Rush Man Paris Hilton (2017), Can Can Bling Edition (2017), Rosé Rush Paris Hilton (2017).

ABOUT PARLUX FRAGRANCES LTD:
Parlux LTD, a leading global beauty company designs, manufactures, markets and distributes prestige fragrances and related products since 1987.  Parlux LTD is a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products. It is traded on the NASDAQ exchange (PERF). 

SOURCE Parlux Fragrances LTD