Introducing Sprint One Up -- Annual Upgrade Program With Unlimited Talk, Text and High-Speed Data Guaranteed for Life; Just $65 Per Month, the Lowest Price of any National Carrier

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OVERLAND PARK, Kan., Sept. 20, 2013 /PRNewswire/ -- In continuing its commitment to offering customers the best value in wireless, Sprint (NYSE: S) announced today Sprint One Up^SM, a new upgrade program that gives customers unlimited talk, text and high speed data while on the Sprint Network plus the ability to upgrade their smartphone every 12 months starting at just $65 a month¹. The new program is available Sept. 20 to new and existing customers on Unlimited, My Way^SM and My All-in^SM plans.

Sprint One Up offers customers an affordable option to upgrade their device more frequently. With Sprint One Up, participating smartphone customers get unlimited talk, text and data for an introductory rate of $65 per month – a $15 per month savings off their Unlimited, My Way standard rate plan and Sprint's guarantee of unlimited talk, text and data for the life of the line of service². Sprint One Up is also available for smartphones on the My All-in plan as well as on tablets in combination with tablet plans starting at just $5 a month. 

To participate, customers simply purchase an eligible smartphone or tablet and agree to 24 monthly installment payments for the device. For a limited time, customers can enjoy no down payment for the device. After 12 consecutive payments, customers can give back their current device and upgrade to a new smartphone or tablet.

"Sprint One Up is the best value in wireless," said Sprint CEO Dan Hesse. "The new program gives Sprint customers the ability to upgrade every 12 months and unlimited talk, text and high speed data for just $65. And, unlike other carriers, Sprint guarantees the unlimited talk, text and data for life. No other plan can compare."

Sprint One Up for Existing Sprint Customers

Existing customers meeting upgrade eligibility requirements also can participate in Sprint One Up. In celebration of this significant launch, Sprint is rewarding current customers with the opportunity to join Sprint One Up through the holidays. Sprint customers who are not yet upgrade eligible, but have had their current phone for 12 months, can give back their current eligible phone and sign up for Sprint One Up, provided they meet the credit qualifications³.

Best Value in Wireless

Sprint continues its commitment to offer the best value in wireless with Sprint One Up and Unlimited, My Way and My All-in plans. Sprint One Up features:

• Unlimited talk, text and high speed data on smartphones guaranteed for the life of the line of service starting at $65 a month (excludes surcharges and taxes)
• Annual upgrades on smartphones and tablets
• 0% APR monthly installment payments for the device

Single Line Smartphone Comparisons

Sprint customers also will see significant monthly savings — up to $45 a month – compared to similar plans from AT&T and Verizon⁴.

4G LTE

Sprint continues to bring a better wireless experience to more customers across the country as it builds out its all-new 3G and 4G LTE network and is projected to provide LTE to 200 million people by the end of 2013. For the most up-to-date details on Sprint 4G LTE, visit www.sprint.com/network. Customers can also check www.sprint.com/coverage for updated coverage maps.

Availability

Sprint One Up is available in Sprint company-owned stores to new and eligible existing customers on Sept. 20 (program currently not available in Florida and Washington, D.C.). Visit www.sprint.com/oneup for more information.

About Sprint

Sprint offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint served more than 53 million customers at the end of the second quarter of 2013 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint as the most improved company in customer satisfaction, across all 47 industries, during the last five years. Newsweek ranked Sprint No. 3 in both its 2011 and 2012 Green Rankings, listing it as one of the nation's greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

¹ Requires installment agreement with no down payment, 24 monthly payments (final payment amount varies; balance not to exceed full purchase price), 0% APR on approved credit, & a qualifying wireless plan. If you cancel wireless service, remaining balance on device becomes due.  Offer is for well-qualified buyers, subject to credit approval.  Tax due at sale.  Restrictions apply.

² The guarantee applies to customers as long as they remain on the Unlimited, My Way or My All-in plans, meet the terms and conditions of the plan and pay their bill in full and on time. Price and phone selection are subject to change. Other plans may receive prioritized bandwidth availability. Streaming video speeds may be limited to 1 Mbps.  

³ Device must be in good and functional condition. 

⁴ Price comparison versus Verizon Share Everything with 4GB of data and AT&T Mobile Share with 4GB of data as of Sept. 12, 2013.  Additional data options available.  Competitor plans include tethering/mobile hotspot and may include device insurance.  Sprint offers 1GB mobile hotspot add-on for $10/mo and insurance for an additional charge.

SOURCE Sprint