Introducing Truly Spiked & Sparkling: A New Way To Drink Sparkling Water… Spiked!

The inspiration to experiment and develop Truly Spiked & Sparkling stemmed from two significant trends in the beverage world—growth in the consumption of carbonated bottled water in the U.S., which nearly doubled since 2012¹, and an overall interest in low-calorie alcoholic beverages as drinkers seek ways to make their calories work harder for them. Truly Spiked & Sparkling provides a delicious solution to enjoy both.

"A few years ago, I began noticing many of my friends and family members giving up traditional soda for flavored sparkling water," said Casey O'Neill, a member of the innovation team behind Truly Spiked & Sparkling. "I started playing around with alcoholic versions as a side project over a year ago, realizing there was a need for something clean, crisp and sparkling, like traditional sparkling water, but for times when you want to imbibe! After much experimentation, we created the recipe for Truly Spiked & Sparkling and knew we had something great – refreshing, with a hint of fruit, but doesn't fill you up or break the calorie bank."

Every batch is crafted with simple ingredients, using absolutely no artificial flavors or sweeteners. Truly Spiked & Sparkling contains alcohol made from cane sugar. This isn't the sparkling water you grew up drinking— Truly Spiked & Sparkling takes the timeless classic and gives it a modern, grown-up, spiked twist, also with a touch of fruit.

Truly Spiked & Sparkling is available in three delicious styles:

• Colima Lime: Some of the world's best limes are grown in Colima, a small state on the Pacific Coast of Mexico, including those used to make Truly Spiked & Sparkling Colima Lime. This style is slightly tart with a crisp, but subtle sweetness.
• Grapefruit & Pomelo: This style has a fresh aroma of citrus on the nose, followed by tart and tangy notes. Pomelo, a lesser-known citrus fruit, contributes an undercurrent of sweetness to balance the grapefruit.
• Pomegranate: Pomegranates are known for their juicy sweetness, complemented by a slight tart flavor. Truly Spiked & Sparkling Pomegranate is clean, crisp and refreshing with a hint of this juicy super fruit.

Truly Spiked & Sparkling offers convenience and ease, perfect for active and social drinkers looking for a light, refreshing alternative to wine, light beer and cocktails.

Truly Spiked & Sparkling is available in 6-packs for a suggested retail price around $9.99-$10.99 (price varies by location). At the moment, Truly Spiked & Sparkling is available in nearly 20 major markets throughout the U.S. (and hopefully even more places very soon!) To find out where you can buy it, visit: www.trulyspikedsparkling.com.

About Truly Spiked & Sparkling
Truly Spiked & Sparkling is a clean, crisp and refreshing spiked sparkling water with a hint of fruit. The innovators behind Truly Spiked & Sparkling worked tirelessly to develop a beverage that was not only delicious, but a spiked option with lower calories and carbs. With just 100 calories and 2 grams of carbs per serving, Truly Spiked & Sparkling (5%ABV) is crafted with simple, naturally gluten-free ingredients and contains alcohol made from cane sugar. It is available in three delicious styles: Colima Lime, Grapefruit & Pomelo, and Pomegranate.

Truly Spiked & Sparkling is new from the Hard Seltzer Beverage Company, LLC, an affiliate of the Boston Beer Company.

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¹IRI InfoScan Total US Multi-Outlet + Convenience 52 Weeks Ending October 4, 2015

Photo - http://photos.prnewswire.com/prnh/20160401/350639 

SOURCE Truly Spiked & Sparkling

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http://www.trulyspikedandsparkling.com