inVentiv Clinical Trial Recruitment Solutions Shares Insights On The Use Of Behavioral Science To Improve Patient Recruitment And Retention

BURLINGTON, Mass., May 19, 2014 /PRNewswire/ -- inVentiv Clinical Trial Recruitment Solutions (iCTRS), created to efficiently and predictably accelerate trials, will host a webinar next Thursday for clinical trial sponsors on "Using Behavioral Science to Engage Clinical Trial Participants."

The one-hour webinar on May 22, 2014 begins at 1:30 p.m. EDT. Those interested in participating may register today on the website of Clinical Informatics News www.clinicalinformaticsnews.com/ecliniqua_webinar.aspx?id=137363.

The session, led by iCTRS Senior Vice President of Patient Recruitment Jim Kremidas and hosted by Clinical Informatics News, will explore how a science-based framework for communications planning can attract and retain patients for clinical research. Communication strategy emerges from deep insights into the processes people follow in making decisions, their motivational drivers and influencers who impact behavior.

"Behavioral research offers insights to help us develop messages that resonate with patients and motivate participation in a trial. What is more, effective messages keep patients deeply engaged with a study once enrolled," explains Kremidas. "The most progressive companies are taking advantage of empirical research techniques developed by behavioral and social scientists to improve patient engagement."

Participants will take away from the webinar a better understanding of:

• How to leverage behavioral sciences in patient engagement, recruitment and retention;
• How primary research can shed light on the patient journey;
• How patient insights can be applied to the best and most effective message development.

Following the webinar, all those registered will receive a link to an archived recording of the presentation to accommodate those who have a scheduling conflict. Additional information about iCTRS including news and events can be found by visiting www.inventivhealth-ictrs.com.

About inVentiv Health

inVentiv Health, Inc. is a life science knowledge and services company purpose-built for the new healthcare marketplace. inVentiv has created a new model by converging a vast range of essential services to fully align with our client's development and commercialization goals. With more than 12,000 employees supporting clients in 70 countries, our global scale and broad expertise make us an attractive strategic partner for companies seeking to get medicines to patients in a complex operating, regulatory and reimbursement environment.  inVentiv Health's clients include more than 550 life sciences companies, including all 20 of the largest biopharmaceutical companies in the world. inVentiv Health, Inc. is privately owned by inVentiv Group Holdings, Inc., an organization sponsored by affiliates of Thomas H. Lee Partners, L.P., Liberty Lane Partners and members of the inVentiv management team. inVentiv Health transforms promising ideas into commercial reality for the financial success of our clients and the delivery of better treatments to patients worldwide. For more information, visit www.inVentivHealth.com.

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SOURCE inVentiv Health