Investis Digital Publishes "The Connected Content™ Guide to Online Education"

NEW YORK, July 21, 2020 /PRNewswire/ -- Investis Digital, a leading global digital communications company, announced today the publication of The Connected Content™ Guide to Online Education. This new eBook provides educators ranging from colleges to secondary schools a blueprint for succeeding in the exploding online education market.

Don Scales, Investis Digital CEO, said, "We see an incredible opportunity for the education industry to reinvent itself through online learning. At Investis Digital, we've worked with many education providers to communicate and market their online offerings, and our new eBook draws on our experiences to provide practical tips on building awareness and credibility for an online education program."

The Connected Content™ Guide to Online Education offers practical tips for building trust and interest in an online learning program, such as:

• The importance of understanding how students' values have evolved in 2020 as well as how their motivations for receiving an online education differ.
• Why and how educators need to tackle head-on misconceptions about online education.
• The keys to building credibility for online education, such as promoting faculty as thought leaders.
• Why it's imperative that colleges and universities demonstrate their commitment to offering different forms of online learning, including effective use of webinars and virtual events.

The eBook urges educational institutions to adopt the company's Connected Content ™ approach: developing compelling content that will attract students, amplifying content with performance marketing, and protecting content on a secure platform amid increased cybersecurity threats. The publication of the eBook comes at a time when educational institutions are quickly pivoting to forms of remote learning as they practice social distancing. The online education industry is expected to be a $319 billion market by 2025, according to Global Online Education Market - Forecasts From 2020 to 2025.

"Only educational institutions that sense and respond to change will succeed in the long run," Scales said. "The Connected Content Guide to Online Education is a crucial guide to help them on their journey "

About Investis Digital 

Investis Digital has been at the forefront of digital communications for two decades. Over time we've gained deep sector knowledge, invested in leading technologies, and built lasting and trusted relationships with more than 1600 global companies, including Ascential, ASOS, Rolls-Royce, Tarte, Fruit of the Loom and Groupon. 

Through a proprietary approach we call Connected Content™, we unite compelling communications, intelligent digital experiences and performance marketing to help companies build deeper connections with audiences and drive business performance. 

We tell brand stories through strategic and engaging content that meets your audiences at the right time, in the right place, with the right message. 

We build and run intelligent websites and digital experiences that are rapidly deployed and strategically measured, underpinned by our secure, world-leading Connect.ID technology and 24/7 service. 

We find the audiences that matter most through powerful performance marketing solutions that optimize and amplify your brand across all touchpoints. 

This unique blend of expertise, technology and "always on" service allow clients to trust that their digital footprint and brand reputation is secure and protected 24/7 by our dedicated team of 500 digital experts across 9 global offices. To learn more on how Investis Digital has been powering digital communications since 2000, please visit: www.InvestisDigital.com  

SOURCE Investis Digital