invino Introduces Inaugural "C'est Bon" Sonoma Coast Pinot Noir

Industry insiders use low-overhead model to bottle top-tier wine for less

Jul 30, 2013, 16:34 ET from invino

SONOMA, Calif., July 30, 2013 /PRNewswire/ -- Danielle and Tony Westfall of Good Company Wines and, the integrated online wine distributor and original private sale site for wine, have released the inaugural wine from their new C'est Bon brand. The label, translating from French to "It's good," reflects the Westfalls' goal to bottle top-quality, great-tasting wine that over-delivers for its price.


A negociant wine company, C'est Bon is positioned to offer some of the world's most sought-after terroir from acclaimed and up-and-coming winemakers at unmatched values. The Westfalls' unique ongoing relationships with producers and vineyards around the globe, along with their unparalleled access at every stage of the wine production process, affords C'est Bon an incredible advantage.

"Jointly, we've been rooted in wine for more than two decades. These relationships played a significant role in our business success with Good Company Wines and invino," said Tony Westfall, Co-Founder and CEO at C'est Bon and invino. Our wine brand furthers our unique position in the industry, allowing us to collaborate with star winemakers and prized global fruit to produce incredibly high QPR wines that meet our strict standards. With this inaugural Sonoma Coast Pinot, we're sharing C'est Bon with invino Members, and will soon select on-premise vendors and retailers nationwide."

A perfect extension of the couple's other wine ventures, the first release C'est Bon is the 2012 Pinot Noir Cuvee 9, bottled from three prestigious Sonoma Coast vineyards to show the superb power of Sonoma Coast Pinot Noir.  

About Good Company Wines and invino:
GCW is a fully integrated online wine distribution company founded by Danielle Wein-Westfall and Tony Westfall. Headquartered in Sonoma, CA with offices in San Francisco, the company sources wine from around the globe to sell direct to consumer through and other strategic retail partners, such as eBay. invino gives members access to new wines daily, offered for 24-72 hours on average; all guaranteed to be the best value online. invino recently released inclub (, the world's first personalized bespoke wine club.

Contact: Emily Mueller
C'est Bon, Public Relations
(303) 868-0838

SOURCE invino