INVISTA To Reveal New Denim Insights At Kingpins New York
Learn About Consumer Frustrations with their Jeans and the Fiber Technology Solutions Designed to Solve Them
NEW YORK, May 3, 2017 /PRNewswire/ -- INVISTA, owner of the LYCRA® brand, will host an informative seminar at the upcoming KINGPINS NEW YORK denim tradeshow. "Around the Denim World in 80 Days" will be presented by Jean Hegedus, INVISTA's global segment director for denim, at 1:30 p.m. on May 10. The seminar will highlight key findings from the second part of a global research study commissioned by INVISTA to gain a better understanding of consumers' likes, frustrations and needs around denim.
Learn Revealing Consumer Insights
Gaining access to relevant consumer insights is one of many value-added benefits provided to INVISTA customers. The latest denim study was conducted from September to November 2016 with consumers in five countries (Germany, Spain, the U.S., China and Brazil). A highlight of "Around the Denim World in 80 Days" will be video clips of participants expressing their thoughts about this iconic garment.
"One of the most enlightening aspects of our research is how many different considerations consumers take into account when looking for a pair of jeans, and the number of unmet needs that still exist," Hegedus remarked. Key needs centered around the areas of fit, effect on appearance, garment durability, and comfort. INVISTA has developed a variety of solutions to address these issues.
"Each of the consumers in our sessions tested three different garments made with unique LYCRA® fiber technologies," Hegedus explained. "The results reinforced what we found in our earlier quantitative research – that by providing the consumer with a garment that can help solve their particular issues, we can drive interest, satisfaction, and ultimately, purchase intent."
Discover INVISTA Solutions for Denim
At its stand at the Kingpins Show, INVISTA will be highlighting some of the branded technologies it tested with consumers during the study. Arranged under three key pillars (fit, shaping and thermal comfort), each pillar will feature key insights in the form of consumer quotes from the research, along with garments from key mill partners that showcase INVISTA technologies that address those consumer needs.
"We designed the stand to be consumer centric, highlighting consumer needs and solutions," Hegedus added. "For example, study participants favored our LYCRA® dualFX® technology the most. They loved the fit, felt it would last, and saw the benefit of having two different types of LYCRA® fiber in the garment — they believed that made the garment better quality."
INVISTA's proprietary research also revealed that men appreciate the benefits of jeans with LYCRA® technologies, but they want their jeans to maintain that authentic denim look. At KINGPINS, INVISTA will be showcasing denim made with its corespun LYCRA®T400® fiber and LYCRA® dualFX® technology in jeans with a vintage aesthetic.
Visiting KINGPINS
KINGPINS NEW YORK, which is sponsored by the LYCRA® brand, takes place May 10-11 at Pier 36/Basketball City in New York City. Admittance to the KINGPINS show is by invitation only and no registration is required to attend the free INVISTA seminar. Invited guests are welcome to visit the INVISTA booth. Additional show information is available online at http://www.kingpinsshow.com/new-york.
About INVISTA
With leading brands including LYCRA®, COOLMAX®, THERMOLITE®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world's largest integrated producers of chemical intermediates, polymers and fibers. The company's advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit www.INVISTA.com, Facebook.com/INVISTAglobal and Twitter.com/INVISTA.
LYCRA® is a trademark of INVISTA.
CONTACT: Kristin Altimari
+1.316.828.1057
[email protected]
SOURCE INVISTA
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