LOS ANGELES, Oct. 6, 2016 /PRNewswire/ -- Evite, the leading service for bringing people together, is the winner of two IMPACT Awards: Social Media Campaign – Integrated Strategy and Best Non-Profit Campaign. The IMPACT Awards, handed out by the Internet Marketing Association, exemplify best-in-class creativity, expertise, and results achieved by the top practitioners of internet marketing across every business segment.
Evite's winning social campaign launched Evite's new line of Pet Party invitations with a contest in July in which entrants uploaded photos of their pets using #PawtyPeople. Over 8,000 votes were counted over a 14-day voting period and, in the end, a five-year-old Netherland Dwarf rabbit named Chestnut claimed top honors – which included a Premium Evite invitation featuring Chestnut, and a pet portrait painted by Evite's invitation designers.
Evite was recognized not only as a company with forward-thinking marketing strategies that excite customers, but also as one that helps customers do social good.
The IMPACT Award for Best Non-Profit Campaign honored Evite Donations™, a partnership between Evite and Santa-Monica based charitable donations company Pledgeling. Launched in September 2015, Evite Donations turned every event into an opportunity to give back. Evite Donations allows hosts to add a charity of choice to their invitations by choosing from over 10,000+ nonprofits in the Pledgeling network or suggesting a new nonprofit be added. In its first year, hosts and guests have raised over one million dollars for social good through Evite's joint product and marketing efforts.
"We are extremely honored to win these two awards," noted Robert McDaniel, Evite's VP of Marketing. "Through coordinated team effort, hard work, and a passion to make our customers' events even more memorable, we assembled winning campaigns that truly made an impact for our customers."
The award winners were announced during the IMPACT16 event held at the Aria Campus in Las Vegas, Nevada.
Evite (www.evite.com) is the leading digital service for bringing people together. The company has sent over 2 billion event invitations in its history, enabling approximately 3 billion unique face-to-face connections. Evite makes getting together effortless and more memorable for its 100+ million annual users. Launched in 1998, Evite is headquartered in Los Angeles and is a subsidiary of Liberty Interactive Corporation, attributed to the Liberty Ventures Group (NASDAQ: LVNTA, LVNTB).