Invoca Announces Invoca Signal, Bringing Modern Marketing Automation Capabilities to Inbound Calls

SAN FRANCISCO, April 8, 2014 /PRNewswire/ -- Invoca, the leading provider of cloud-based inbound call marketing technology, today announced Invoca Signal, an all new patent-pending voice intelligence technology, and its deployment with one of the world's largest retailers. In addition, the company announced it has added salesforce.com as an investor in its Series C round.

In a world where mobile search is overtaking desktop search, marketers are seeing customers respond to digital and offline campaigns with their mobile phones in every part of the buying process, contributing to an increase in the tens of billions of inbound calls to businesses annually. While platforms like Google Analytics have given marketers valuable insight into website interactions, with Invoca Signal, marketers gain valuable insights discovered through voice interactions. Invoca Signal helps companies analyze and act on every inbound sales conversation. The technology listens to what happens on an inbound call and automates the next action by applying scoring techniques with valuable metrics and conversion data relevant to the marketer's unique sales and marketing processes. For the first time, marketers using Invoca Signal get a complete picture of their inbound calls so they can make better marketing decisions, improve ROI, and enhance the customer experience.

"Invoca Signal allows me to accurately measure the true value of our inbound phone calls using customizable key metrics that I'm able to determine and control. It empowers marketers like me to understand the value of the calls we're driving, while giving us the knowledge and signals needed to make critical adjustments and optimizations in near real-time. It revolutionizes the way I identify and optimize ROI-generating phone calls," said Rebecca Kaplan, Group Director, Acronym, the leader in organic and paid search for enterprise-level brands.

"Invoca completes the promise of the marketing cloud by seamlessly connecting digital, mobile, and offline marketing," said Jason Spievak, Invoca's CEO. "The investment from salesforce.com will accelerate Invoca's growth and product innovation so that marketers will no longer have to guess the important details about the billions of inbound phone calls from their best customers and prospects."

Exploding Mobile Growth Fuels Invoca's Future

According to eMarketer, mobile ad spending increased globally by 105 percent to total $17.96 billion in 2013 and is predicted to increase by another 75 percent to $31.5 billion, accounting for nearly one-quarter of total digital ad spending worldwide.

According to Google, the growth of inbound phone calls in response to paid search advertising is more than doubling in the next two years to over 70 billion calls from buyers to business in the US. Marketers who have adopted search management technology that was designed for the digital-only experience are finding Invoca a requirement in this new mobile marketing world. And analyst firm BIA/Kelsey reports that businesses' quality assessment of inbound calls exceeds that of all other sources of leads, including SEM and Online Forms -- among the most familiar sources for nearly all marketers. The rapid growth and premium quality of the inbound call channel have fueled Invoca's growth and product leadership.

About Invoca

Invoca is the industry-leading provider of enterprise inbound call marketing solutions. The cloud-based platform delivers complete campaign management, clear attribution, practical analytics, and mobile optimization tools in one easy-to-use solution, while seamlessly integrating with the solutions marketers already use. Invoca helps businesses to get better-qualified, higher-converting customers and optimize spend across online, offline, and mobile marketing channels.

Proven revenue-generating partnerships with leading Fortune 1000 and Inc 500 brands make Invoca the industry-leading solution for enterprise inbound call marketing. Invoca was founded in 2008 by a team of technology executives who built their prior startup into a multi-hundred million-dollar public company. Invoca is backed by leading venture capital firms Accel Partners, Upfront Ventures and Rincon Venture Partners. For more information, please visit www.invoca.com.

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SOURCE Invoca