Invoca's Adobe Experience Platform Integration Unifies the Customer Experience by Connecting Digital with the Offline Buying Journey

New integration allows Adobe customers to use Invoca's AI to capture unstructured first-party conversational data, build holistic consumer profiles, and deliver a personalized omnichannel customer journey.

SANTA BARBARA, Calif., March 18, 2025 /PRNewswire/ -- Invoca, the leader in revenue execution platforms, today unveiled its Adobe Experience Platform (AEP) integration—a breakthrough AI-powered solution that unifies digital engagement with high-value conversations in the contact center. This powerful connection gives companies using Adobe Experience Platform unprecedented visibility into complete buyer journeys, enabling them to harmonize multiple data sources, optimize campaigns, and accelerate revenue growth across all channels.

"First-party data is an essential part of customer identity profiles. But most brands have massive blind spots where phone conversations occur," said Peter Isaacson, CMO of Invoca. "Our Adobe Experience Platform integration is just another example of how Invoca uses AI to inject first-party data from conversations across our customers' existing tech stacks so they can optimize the buyer journey and drive more revenue."

With Invoca's advanced conversation analytics AI, businesses can capture first-party data from phone calls—such as initial product interest, purchase intent, and conversion outcomes—and stream it directly into the Adobe Experience Platform. This allows marketers to unify their customer data to:

Get a Complete Picture of the Customer Journey within Adobe

• Real-Time CDP: Enable more personalized experiences across channels by marrying digital signals with conversation data to build complete customer profiles.
• Customer Journey Analytics: Connect AI-powered insights from contact center conversations to the digital customer journey, empowering CX analysts to understand where and why customers abandon digital experiences and call into the contact center.
• Adobe Analytics: Capture the full impact of your digital advertising campaigns, combining sales from the contact center with e-commerce sales and digital conversions.

Enable Personalized, Omnichannel Customer Experiences

• Journey Optimizer: Orchestrate personalized journeys with AI-powered insights from contact center conversations, where customers share explicit preferences and interests that drive their buying journey.
• Target: Incorporate offline conversions from contact center sales into A/B testing programs, so you maximize total revenue impact and deliver the optimal digital experience.

Maximize ROI with Invoca and Adobe Experience Platform: More Impact, Less Spend

For Invoca customer BBQGuys, America's premium retailer for grilling and outdoor living, phone calls play a key role in the buying journey. Website visitors, driven by paid media campaigns, often call to speak with company experts and get advice during their buying journey. Using Invoca's Adobe Experience Platform integration to unify digital marketing and offline conversions, BBQGuys transformed their A/B testing strategy—driving a 16% spike in call conversions and boosting average revenue per call by 11%. 

"Though we're an e-commerce business, the call-in experience is vital for our brand. It's our differentiator—it gives us a chance to make a genuine connection with our customers and give them expert grilling advice," said Brian Todd, Senior Business Analyst at BBQGuys. "Invoca shows us the true, verifiable number of sales calls our marketing campaigns drive. It's helped us significantly increase our conversion rates."

Don't miss the action—see Invoca's revenue-driving integration live at Adobe Summit in Las Vegas (March 18-20, 2025), Booth #1378. Swing by for a hands-on demo and a sweet taste of how Invoca turns digital marketing into real revenue results. With a full-on candy store at the booth, Invoca is serving up data-driven insights and treats you won't want to miss!

More Information:

• Learn how to unify the buying experience with Adobe Experience Platform and Invoca: https://www.invoca.com/blog/unify-buying-experience-adobe-experience-platform-invoca
• Visit Adobe Experience Platform in the Invoca Exchange: https://www.invoca.com/integrations/adobe-experience-platform

About Invoca

Invoca is a revenue execution platform that connects marketing and sales teams to help them track and optimize the buying journey to drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com.

SOURCE Invoca