INXPO Unveils "Program Builder" Wizard For Simplified Video-Based Communications To Internal And External Business Audiences Worldwide

New Tool Provides An Intuitive Step-By-Step Process For Immediate Audience Engagement within a Social Business TV Environment

Jan 23, 2013, 17:41 ET from INXPO

CHICAGO, Jan. 23, 2013 /PRNewswire/ -- INXPO today announced that the company has further enhanced its groundbreaking Social Business TV (SBTV) webcasting platform with a simplified Program Builder wizard for easy-to-use and easy-to-disseminate webcasts. The new tool provides speakers and SBTV channel staff exclusive access to create and edit webcast programs in a simple, step-by-step process using their computer's webcam.  The new wizard provides another form of simplified interaction within SBTV to allow brands of all sizes to interact with employees, customers, partners and prospects in a single environment.

"Businesses today are either already webcasting and using a tool with administrative controls that are too complicated, or aren't webcasting at all due to the technical hurdles that they perceive," said Malcolm Lotzof, CEO of INXPO. "We want to take the struggle out of webcasting and allow presenters to set-up and present their own webcasts in minutes without the help of an administrator or production team. The result - I myself can now take a PowerPoint, add polls and go live with video from my desk with my webcam and with no external assistance."

SBTV is a simple-to-use, ready-made multi-channel TV network utilizing INXPO's next generation webcasting and a host of social features to bring true interactive business communications to the Internet. Each SBTV speaker or channel staff member can now be assigned access rights to the new program management tool. Programs can be configured for live and on-demand delivery, and allow for easy access to the following setup options:

  • Create single and multiple speakers
  • Upload PowerPoint presentation decks with builds and animations
  •  Enable interactive slide types such as polls, screen share and video
  • Attach documents and links for participants to view and download
  • Allow speakers to view real-time session metrics
  • Invite attendees via corporate email client

These options further integrate the benefits of traditional broadcasting and webcasting mediums with the power of social media tools, allowing organizations to more effectively interact with constituents. In addition to the Program Builder, INXPO has also rolled out enhancements to the Social Message Board, which now allows audience participants to share content more easily by uploading documents, pictures and links to go along with their posts and comments.

For additional information about Social Business TV, or for a preview of the product, please visit:


INXPO has changed the way companies communicate to both internal and external audiences by combining the benefits of traditional broadcasting and webcasting mediums with the power of social media tools resulting in three product offerings: Webcasting, Online Events and Social Business TV.  The company helps brands of all sizes to interact with employees, customers, prospects and partners in a social environment that creates two-way dialogue and measures the impact of the communication.  Founded in 2004, INXPO has delivered nearly 3,000 social business broadcasts worldwide for brands including Autodesk, Cisco, Freeman, George P. Johnson, Hilton, HIMSS, P&G, PCMA, TechTarget, UBM and the U.S. Department of State. The company is headquartered in Chicago. Additional information can be found at or via Twitter @INXPO.