CEDAR KNOLLS, N.J., May 20, 2015 /PRNewswire/ -- i.Predictus launched its Business Intelligence Module built on Microsoft Power BI to its demand-side platform that will become part of its basic platform offering. Developed over the last nine months, the Business Intelligence Module sets a new industry standard for reporting measurement metrics for linear TV within a demand side platform.
"When large agencies started to use i.Predictus every day as part of their normal workflows we saw an urgent need for fast and accurate business intelligence," said i.Predictus CEO Monica C. Smith. "Not only did we have to generate reports against specific ROI goals for each brand, but we had to absorb a host of other reports essential to the media buyer's day-to-day workflow. When Microsoft Power BI proved it could handle the ad hoc reporting requirement at a reasonable cost, we decided to make it work with our platform."
Horizon Media, the largest privately held agency in the world, was the inaugural client for the i.Predictus Business Intelligence Module. Horizon was able to scale its business intelligence quickly. The result was a tool that supported media buyers, managers and C-level leadership with customized views of the data. By consolidating all reporting under one tool, Horizon saved an estimated 27 hours of analyst time per week. Performance like this is what led to Horizon's announcement last week of a long-term agreement with i.Predictus.
Adding compatibility to mainstream business tools like Microsoft BI supports i.Predictus' goal of providing flexible, customizable business intelligence to both agencies and brands in addition to its core programmatic capability. Business intelligence provided by i.Predictus gives media buyers performance down to the individual airing level, recommends action and provides an integrated trading solution that agency media buyers can use every day to buy and sell media more effectively.
i.Predictus is a leader in the practical implementation of programmatic TV, offering advertising attribution modeling down to the individual airing level. As a high-performance platform designed and tested with high media throughput, i.Predictus optimizes media schedules with a high degree of accuracy and consistency. Using its patent-pending algorithm, i.Predictus is able to deliver large television advertisers continuous improvement in media ROI.