CEDAR KNOLLS, N.J., Oct. 1, 2015 /PRNewswire/ -- i.Predictus, the media measurement company made by marketers for marketers, today announced that Carina Pologruto has been named General Manager & Executive Vice President while Donald Gallant will assume the role of Vice President, Analytics and Innovation.
Both assignments are effective immediately and signal i.Predictus' aggressive growth strategy for the fourth quarter and beyond.
Pologruto previously oversaw marketing and client services, analytics and media teams for sister company Marketsmith, Inc. She is now charged with positioning the iPredictus platform for a new generation of clients who are looking to leverage their data for a greater return on investment.
Gallant, who was Director of Analytics at Marketsmith, will now be leading innovation and data insights across all divisions. Both have been honored by DM News as "40 under 40" winners for their vision and leadership.
The Founder and CEO of i.Predictus says that the energy and talent that the homegrown pair bring to the table will make all the difference.
Monica C. Smith, who is also CEO and Chairwoman of Marketsmith, Inc., said, "Carina has been with Marketsmith for nearly ten years and created historic growth for our clients during that period. Donald has the perfect skill set of strategic insight and technological savvy to keep us forward-leaning category leaders."
The executive team will be attending the 2015 ERA D2C Conference in Las Vegas October 6-8 where they will meet with industry leaders and present innovations to the i.Predictus platform.
Read more on the i.Predictus blog.
About iPredictus: i.Predictus is the media measurement company made by marketers for marketers. i.Predictus provides custom data visualization, marketing optimization and omnichannel attribution to help agencies and brands interpret and apply data for the greatest return on investment.
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SOURCE i.Predictus
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