I.Predictus Announces New SVP Technology Niraj Pant

PARSIPPANY, N.J., Dec. 3, 2013 /PRNewswire/ -- I.Predictus, a startup technology company with a Big Data platform that allows direct response marketers to improve marketing ROI through detailed media spend evaluation and predictive modeling, is pleased to announce the appointment of Niraj Pant as SVP Technology. Niraj will work closely with the company's SVP Product Services & Development to bring the completed I.Predictus platform to market within the next ten months.

"With his strong track record of developing dynamic and data-driven decision-making and analytics solutions at Dow Jones and The Deal, Niraj's experience lines up perfectly with the talent we need to drive the growth we have in front of us," said Monica C. Smith, I.Predictus' CEO. "The addition of Niraj Pant comes at a pivotal time for I.Predictus, with an aggressive product rollout and release schedule, and pent up demand from leading industry players. Niraj will spearhead that release, as well as the organization of on-boarding licensees and their use of the platform as the company scales. His work at I.Predictus will be integral to building out the next stage of IP's marketing technology.

"Traditionally, the DR industry has been challenged by legacy issues and poorly functioning disparate systems. By rapidly altering the landscape of the traditional agency service model with an elegant, smart, easy-to-use platform, IP allows agencies, marketers, and Brands to break the bonds that tethered them to graphs, spreadsheets, inaccurate ROI modeling, or cobbled-together suites of products," said Smith. "Niraj will join us in advancing I.Predictus as the only SaaS company to design a platform that manages all aspects of the direct response media transaction and consumer life cycle for Brands that buy direct response advertising. We are thrilled to have him and his wealth of incredible and valuable experience."

Niraj brings to bear more than a decade of thought leadership in enterprise technology, architecture, and data analytics, and has successfully led product development and large teams for both onsite and off-shore product development. Most recently, he served as Director of Product and Data at Dow Jones, where he was responsible for product architecture and development using both structured and unstructured Big Data. Before his time at the Dow, Niraj served as CTO and VP of Development at The Deal (now part of The Street). He holds a Bachelor's of Science in electrical engineering from the Indian Institute of Technology (IIT), and a Master's of Business Administration in finance and IT from the Indian Institute of Management (IIM).

"This is a rare opportunity with an extraordinary organization at a truly transformative time," Pant said. "I.Predictus's growth is exciting in its own right, but the new integrated platform is a business and industry game-changer—with great benefits for all marketing and advertisement professionals. But even beyond that, there is a powerful vision here, a sense of purpose and a dynamic atmosphere. I.Predictus has an exciting future ahead—and I'm glad to have a role in shaping that future."

To learn more about I.Predictus, visit www.ipredictus.com

About I.Predictus

I.Predictus is an omni-channel platform that fuses unstructured data points to illuminate the relationship between media airings and consumer responses. The I.Predictus Intelligent Pallet (IP) helps organizations establish the lifetime value of a consumer and drive a higher ROI while improving cost efficiencies. Founded in Parsippany, New Jersey in 2011, I.Predictus aims to bring transparency, accountability and data-driven intelligence to direct response marketing.

Contact:
Maggie Perry
847.415.9301

SOURCE I.Predictus