i.Predictus Inks Deals with Horizon and Mercury Media Agencies

PARSIPPANY, N.J., Sept. 17, 2014 /PRNewswire/ -- Ad tech platform i.Predictus is pleased to announce contracts with both Horizon Media and Mercury Media this week. Developed by technology entrepreneur Monica C. Smith, i.Predictus is the only demand-side platform designed for television advertisers and the direct response industry.

"This platform is a significant step forward for the entire direct response industry - both brands and agencies - because it solves the very challenges they face: data integration, speed, accountability, visibility," said i.Predictus CEO, Monica C. Smith. "i.Predictus is the result of a few years of evolution and testing with hundreds of millions of media dollars."

The contracts with Horizon and Mercury come on the heels of i.Predictus' 2.0 release, which was unveiled at the 2014 ERA D2C conference in Las Vegas, and adds automated web and call center attribution capabilities to the platform, marking the first time digital ad tech data can be attributed to individual television airings in an accurate and detailed manner. Both companies cited these enhancements as significant motivators behind their respective desires to integrate the i.Predictus platform into their proprietary workflows.

"Horizon Media prides itself on delivering forward thinking services and inventive technology solutions to our clients," said Gene Turner, EVP, managing partner at Horizon Media. "The added visibility to both media performance and overall omni-channel data that we get through i.Predictus adds an even greater level of visibility for both our buyers and our brand partners."

The integration of the i.Predictus platform arms the agencies' media buyers with a set of proprietary tools that provide insight into lead-in and lead-out performance, proximity filters by creative format and automated web, call center and retail attribution. i.Predictus allows planners to instantly access information about past buys in a predictive and actionable format, which is completely customizable based on the goals of a given campaign.

"Mercury is constantly seeking new ways to provide the most powerful performance for our client partners," said Andrew McLean, Mercury Media CEO. "Working with i.Predictus allows us to move toward buying outcomes through predictions of performance based on massive volumes of data."

"I am excited to partner with such prestigious media agencies as Horizon and Mercury, who now join i.Predictus' client roster alongside CoreMedia Systems, TriStar, Euro-Pro and more," commented Monica C. Smith, i.Predictus CEO. "Our releases from this moment forward will be swift, meaningful and impactful. i.Predictus will continue to lead the charge in media innovation."

About i.Predictus

i.Predictus is transforming the TV media buying industry, bringing a new perspective to the world of attribution, marketing automation and customer data warehouse capabilities. Using its patent-pending algorithm, i.Predictus recommends where your next media dollars should be spent  ̶  the specific television airings to be purchased or not purchased  ̶  to continuously improve media ROI. i.Predictus' future media buying recommendations outperform current and historical media schedules with a high degree of accuracy and consistency.

i.Predictus knows that marketing and IT are no longer mutually exclusive. Today's increasingly dynamic market conditions pressure CMOs to develop integrated marketing strategies with increased tech collaboration. In this new environment, if you want to improve campaign response and conversion, increase acquisition or just understand which channels are contributing revenue to the bottom line, then you need to be talking to i.Predictus.

For more information, please visit the website and http://ipredictus.com/. Follow us on Twitter: www.twitter.com/ipredictus.

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SOURCE i.Predictus