CEDAR KNOLLS, N.J., Oct. 22, 2015 /PRNewswire/ -- i.Predictus today launched its new i.Power 3.0 platform for agencies and brands, featuring custom data visualization capabilities for instant and omnichannel understanding of business outcomes. The addition of i.Power 3.0 makes i.Predictus the most user-friendly media measurement platform available today.
"The new platform is a real game changer, allowing clients a full picture of their marketing plans and the insights to act on them," said Carina Pologruto, EVP and General Manager of i.Predictus. "It's not just a tool but a system of intelligence."
The platform offers views from the highest level down to the most finite detail for unparalleled depth of reporting. With point and click simplicity, i.Power 3.0 is infinitely customizable to any company's objectives and key performance indicators. Data sandbox capabilities make exploration easy and effective. i.Predictus' ability to collect and organize data for immediate analysis and action is unequalled. i.Power 3.0 brings the value of that data to a client's fingertips.
"Data agility is key to our success," said Pologruto. "Faster, smarter, better."
i.Predictus cleanses and ingests data from any source, including television, digital, mobile, web analytics, direct mail, consumer databases and email. Validated by nearly a billion dollars in media spend and powered by a patented predictive algorithm, i.Predictus eliminates hours of time gathering data in excel spreadsheets as it allows users to greatly improve their media efficiency in near real time.
About i.Predictus: i.Predictus is the media measurement company made by marketers for marketers. i.Predictus provides custom data visualization, marketing optimization and omnichannel attribution to help agencies and brands interpret and apply data for the greatest return on investment. For more information, visit iPredictus.com.