Ipreo Launches Capital Markets Application on Salesforce.com AppExchange 2

NEW YORK, July 19 /PRNewswire/ -- Ipreo, a leading global provider of market intelligence and productivity solutions to investment banks and corporations, announced the launch of a new addition to its BD Suite of prospecting and CRM applications – BD for Salesforce CRM. Powered by Ipreo's world-renowned Bigdough database of institutional contacts, BD for Salesforce CRM seamlessly integrates Ipreo's institutional data and investor marketing solutions with Salesforce CRM.

The Bigdough database is widely recognized as the leading source for institutional contact data and investor profiles, covering over 100,000 equity and fixed-income contacts at more than 22,000 firms in 127 countries. Global capital markets professionals leverage Ipreo's industry leading data through Ipreo's BD Suite of prospecting and CRM platforms. The institutional research, sales and trading community looks to BD Advanced and BD Vision, and the corporate investor relations community leverages BD Corporate.

Ipreo's BD for Salesforce CRM allows clients to seamlessly screen, manipulate, mine and manage critical Bigdough information on customers and prospects within the Salesforce CRM application, significantly enhancing the value of the application for Capital Markets professionals.

Paul Hebert, EVP and managing director, global capital market sales, at Ipreo said, "By delivering Bigdough for Salesforce CRM, Ipreo is reaffirming our commitment to serving the needs of capital markets professionals by providing Salesforce CRM users direct access to Ipreo's data and workflow-specific functionality."

"Global capital markets professionals can easily take advantage of Salesforce.com's AppExchange 2 to find cloud computing apps tailored to the specific needs of their business," said Kendall Collins, chief marketing officer of salesforce.com. "BD for Salesforce provides an easy and affordable cloud computing solution that reduces the cost and complexity of IT management."

"As longstanding users, Ipreo's Bigdough capabilities have been extremely valuable in our ability to service the research needs of institutional investors," said Irene Neumansky, director of technology at OTR Global (www.otrglobal.com), the largest channel checker to institutional investors and a leading provider of primary intelligence to the top hedge funds and mutual funds in the U.S. "We've identified BD for Salesforce as a highly extensible platform which can grow and change with our needs. Bigdough combined with Salesforce CRM will enhance team collaboration and information sharing across our organization."

About Ipreo

Ipreo is a premier global provider of high quality data, market intelligence, and productivity solutions to investment banking and corporate clients. With decades of experience serving the capital markets, and a reputation for superior customer service, Ipreo is both a dynamic innovator and a trusted resource. Ipreo has more than 550 employees and operations throughout the US, Europe, and Asia. Ipreo is majority-owned by private equity firm VSS (www.vss.com). For more information, please go to www.ipreo.com.

About the Force.com Platform and AppExchange 2

Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM (http://www.salesforce.com) applications and more than 800 ISV partner applications. Force.com also enables developers to make any enterprise app social by leveraging the social collaboration components including profiles, status updates, and real-time feeds available with Chatter. Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the salesforce.com AppExchange 2 marketplace http://www.salesforce.com/appexchange, now featuring the ChatterExchange.

SOURCE Ipreo