NEW YORK, Dec. 12, 2016 /PRNewswire/ -- Today, iProspect, a leading digital performance agency and trusted business partner to some of the world's most powerful brands, released the 2017 Future Focus white paper. This second annual research and insights paper makes important predictions about which critical factors will be the difference between business success and failure in the year ahead.
Half of the world's population is online. This accounts for 3.6 billion people who have increasingly high expectations about the speed of communication, a brand's ability to know them personally, and the efficiency of transactions of all types. This expectation demands action. Businesses must evolve to win.
In the 2017 Future Focus, iProspect outlines the core challenges facing brands today. Highlights include how to utilize data to power better decision-making and organizational structures that deliver greater agility. As the pace of the Digital Economy accelerates, the brands that win will be those that embrace these challenges, adapt quickly and organize for future success.
"The pace of change is the slowest it will ever be right now. In this post digital world, we have to be good students of consumers, data and technology. We have to not only think ahead, but also prepare and act boldly," said Sam Huston, Chief Strategy Officer, iProspect. "The 2017 Future Focus paper makes big, industry shifting trends accessible and actionable for marketers."
Following iProspect's 2016 research focusing on customer engagement, look ahead to 2017 to find the key ingredients that will deliver business growth in the Digital Economy, including:
- Data-inspired Decision Making
- Getting Personal
- Expectation Economy
- Connected Commerce
- Organizational Agility
At iProspect, we transform our clients' businesses by connecting brands to their consumers. Leveraging our suite of services, smart technology, extensive global footprint, and the industry's best specialists, we provide best-in-class performance strategies to get you the results your business needs.
iProspect is the first truly global digital marketing agency, with 3,000+ employees in 82 offices across 52 countries. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client's business objectives.
Our global reach, in-depth knowledge of diverse local markets, and expertise produce award-winning, performance-based marketing strategies for leading brands such as General Motors, adidas, T-Mobile, Hilton Worldwide, Sunglass Hut, Lenovo, and many others. iProspect has been named the "Best Agency for Performance Marketing" by iMedia for 3 years in a row, the 2015 MediaPost Search Agency of the Year and iMedia's Best Agency for Search.
For more information, visit iProspect.com or follow us on Twitter @iProspect.
iProspect Communications Manager
Phone: (214) 957-5990
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