NEW YORK, March 7, 2018 /PRNewswire/ -- iProspect, a leading global digital performance agency, was presented with a Bronze Stevie® Award in the Sales Training or Coaching Program of the Year – Business Services Industries – category in the 12th annual Stevie Awards for Sales & Customer Service.
iProspect is an agency that has always put a strong emphasis on educating employees, both when onboarding and throughout the entirety of their careers within the company. In 2015, iProspect launched iProspect University, an online learning hub offering multiple online training courses across a variety of categories. Since its conception, learners have taken nearly 38,000 courses, totaling more than 25,000 total learning hours.
As part of iProspect University, the agency sought to implement a relevant training program that focused solely on Client Services, a crucial and growing part of the business. The program, which was offered to the leadership team in this division, covered skills ranging from consultative selling to developmental sales coaching, and everything in between.
iProspect – with the help of Richardson – created instructor-led classes, allowing for relevant role-playing of client situations, which ultimately strengthened the program and made each course valuable to the participant. With the overall goal of adding value to customers and becoming a trusted advisor to brands, iProspect exceeded expectations, increasing consultative skills knowledge by 17 percent and attaining a 22:1 ROI from the program. Additionally, course participants rated the program an astounding 2.9 out of 3 on the overall training experience.
"Training is a critical part of iProspect's DNA and we are always looking for new and exciting ways to educate our employees across different categories," said Jamie Rosenfeld, Vice President of Human Resources at iProspect. "We are so honored to have our Sales Training practice recognized by the Stevie Awards and look forward to continuing to share additional ways we onboard and train our employees."
Details about the Stevie Awards for Sales & Customer Service and the list of Stevie winners in all categories are available at www.StevieAwards.com/sales.
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iProspect is the first truly global digital marketing agency, with 4,200+ employees in 91 offices across 55 countries. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client's business objectives.
Our global reach, in-depth knowledge of diverse local markets, and expertise produce award-winning, performance-based marketing strategies for leading brands such as General Motors, adidas, T-Mobile, Hilton, Proctor & Gamble, Microsoft, and many others. In 2017, iProspect was named a leader in Forrester Research Inc.'s "The Forrester Wave" Report for search marketing agencies. iProspect has also been listed as the "Best Agency for Performance Marketing" by iMedia three years in a row, MediaPost's 2015 Search Agency of the Year and iMedia's Best Agency for Search.
About the Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.
Sponsors of the 12th annual Stevie Awards for Sales & Customer Service include HCL Financial Services, Rant & Rave, Sales Partnerships, Inc. and ValueSelling Associates, Inc.