IQAir Launches Atem Earth, the World's First Wood Air Purifier, Redefining Sustainability in Clean Air Technology

Atem Earth delivers powerful HyperHEPA filtration and real-time indoor and outdoor air quality insights—providing ultra-efficient, medical-grade filtration in an eco-conscious design to cut plastic, energy use and waste.

STEINACH, Switzerland, Sept. 8, 2025 /PRNewswire/ -- IQAir today unveiled Atem Earth, an innovative eco-conscious air purifier that proves sustainability, performance and style can go hand in hand. Atem Earth takes its name from the very thing it's engineered to preserve—our planet.

Atem Earth is the first-ever air purifier to feature a sleek housing made entirely of sustainably forested beech wood. It embraces simplicity, using fewer components to ensure reduced resource use. The natural finish showcases the beauty of real wood, free from harmful paint or polluting varnishes. This groundbreaking device sets a new standard in ultra-low energy use and boasts a filter system that drastically reduces waste.

"We realize manufacturing air purifiers takes valuable, finite resources from our planet," said Frank Hammes, Global CEO of IQAir. "With Atem Earth, IQAir's goal was to build a high-performance air purifier that would last for 25 years and cut down on the resources needed to make and run it."

An industry first, Atem Earth displays both indoor and outdoor air quality, giving users a complete air quality picture. Two color-coded rings on the unit's control panel visualize the Air Quality Index: the inner ring represents indoor air quality, measured by Atem Earth's built-in PM2.5 sensor, while the outer ring shows outdoor air quality. Outdoor data is streamed from IQAir's global air quality data network, which covers more than 10,000 cities, or can be paired with the user's own IQAir outdoor air quality monitor for real-time, hyperlocal indoor/outdoor data comparison.

Atem Earth's cylindrical, tower design, creates a powerful clean air vortex to remove viruses, bacteria, allergens, pollen, mold, pet dander, dust and wildfire smoke as well as industrial and traffic pollution. Atem Earth is designed to clean rooms up to 1,460 square feet on maximum speed.

Meeting ENERGY STAR Most Efficient standard on four fan speeds, Atem Earth is IQAir's most energy-efficient air purifier yet in terms of air cleaning and energy consumption ratio, reducing environmental impact.

Atem Earth uses IQAir's HyperHEPA filtration for superior removal of a wide range of particulate pollutants. An activated carbon post-filter filter helps to remove chemicals and odors. The filters of the air purifier replace conventional plastic frames with a patent-pending frameless filter that cuts down on wasteful use of valuable materials and plastic, without compromising performance. Replacement filters ship in compact, semi-flat-pack boxes to reduce packaging waste and transportation emissions.

"Atem Earth isn't just an air purifier. It's a statement for what IQAir believes in. Sustainability is more than a buzzword for us—it's our responsibility," said Hammes. "Designed with longevity and minimal environmental impact in mind, IQAir continues to lead the way in creating innovative solutions that prioritize both health and environmental responsibility. Every Atem Earth unit is built to last, reducing waste and conserving resources for future generations, ensuring both people and the planet benefit."

Made in Switzerland and backed by a 25-year repairability guarantee, Atem Earth is priced at $999.99 USD ($1,299.99 CAD) and is now available—setting a new benchmark for prioritizing health, environmental responsibility and eco-conscious living.

ABOUT IQAir:
IQAir is a Swiss technology company that empowers individuals, organizations, and governments to improve air quality through information, collaboration, and intervention. 

For press inquiries, interviews, and media coverage please contact:

Armen Araradian
[email protected]
+1 (562) 315-6010

SOURCE IQAir