IR Magazine to Launch 'Introducing Capital' Publication for the Alternative Investment Community

NEW YORK, June 14, 2011 /PRNewswire/ -- Hedge funds have unique needs, and a traditional approach to investor relations and shareholder communications doesn't address them. As alternative investment vehicles become less 'alternative,' the ability of hedge funds and private equity funds to connect with institutional investors will only become more important.

To keep pace with these changes in alternative investment capital-introduction and shareholder communications, IR magazine is preparing to launch a new weekly publication that will deliver insights, information and analysis tailored specifically to the needs of hedge funds and private equity funds. Most contributions will come from practitioners actively working in the field, to keep the focus on direct practicality.

There has been a clear gap in the alternative investment information space for years, and it has grown with the mainstreaming of hedge funds and private equity funds. There is no single, cohesive community for capital-introduction professionals, and IR magazine is committed to taking an important step forward for the industry.

"The alternative investment sector needs its own voice, and our newsletter, 'Introducing Capital', will deliver it in its most authentic form," says Janet Dignan, CEO of Cross Border. "Rather than use journalists to speak for capital-introduction professionals, our contributor approach will allow them to speak for themselves."

IR magazine plans to launch 'Introducing Capital' in September 2011. Prospective sponsors and contributors should contact Tom Johansmeyer, group marketing director of Cross Border.

About IR magazine

IR magazine is the only global publication focused on the interface between companies and their investors. IR magazine hosts events in the US, the UK, Europe, Canada, Singapore, Hong Kong and Brazil. Inside Investor Relations (www.insideinvestorrelations.com) is the magazine's companion website, which includes daily news updates that are highly relevant to investor relations professionals. Visit www.insideinvestorrelations.com for more details.

About Cross Border

Cross Border publishes IR magazine and Corporate Secretary. Based in New York and London, the company reaches highly targeted audiences in the investor relations and corporate governance communities through the two magazines and accompanying newsletters, events and websites. With roots in the Economist Group, we are renowned for providing quality insight and a global perspective. Our flagship publications, IR magazine and Corporate Secretary, are essential reading for executives around the world. Our awards are a key part of the calendar in leading financial centers including New York, London and China. With an expanding portfolio of digital properties and more than 20 conferences and events each year, we are well positioned for growth.

Visit IR magazine: www.insideinvestorrelations.com

Visit Corporate Secretary: www.corporatesecretary.com  

Contact:
Tom Johansmeyer
Group marketing director
[email protected]
+1 212 430 6864

SOURCE IR magazine