The collaboration highlights the continued rise of women's sports and the demand for immersive, technology-enabled experiences that connect fans more closely to the athletes, moments, and stories they care about.
Player Profiles Deliver Real-Time Access to the Athletes You Love
Debuting at the JM Eagle LA Championship, IRCODE will launch Player Profiles, a new LIVE+ capability designed to bring fans closer to the athletes they're watching—without prompts, QR codes, or static triggers.
Any time a player appears on screen, viewers can use the IRCODE app to scan their screen and instantly access a full, interactive profile. Fans can shop their favorite players' gear, go deeper into their stories and legacy, and learn more about their personal causes and the tournament's ongoing support for LA Fire Relief and Recovery initiatives.
Built on IRCODE's patented EXACT Match technology and proprietary computer vision, Player Profiles deliver real-time visual recognition without disrupting the viewing experience. The feature represents the next generation of second-screen engagement, seamlessly connecting fans to deeper content in the moments that matter most.
"With the launch of Player Profiles, we're continuing to expand the boundaries of what's possible in live sports engagement," said Matty Beckerman, CEO of IRCODE. "This partnership represents the next phase in our commitment to making every fan experience more interactive, connected, and meaningful—on the course and on screen."
"The JM Eagle LA Championship is about pushing the game forward, on the course and beyond," said David Tucker, Vice President of Sales and Partnerships at the JM Eagle LA Championship presented by Plastpro. "Our goal is to deepen the connection between fans and the game, making the fans' experience more immersive, meaningful and memorable. We're always looking for new ways to bring innovation to the tournament, and this year, partnering with IRCODE opens up exciting possibilities to bring fans even closer to the sport they love."
Community Engagement and On-Site Fan Experience
In addition to the viewer experience, IRCODE will power a fully interactive on-course experience for fans attending the tournament at El Caballero Country Club. Central to this experience is a meaningful, purpose-driven activation honoring the first responders who serve the Los Angeles community.
Throughout the course, fans can scan IRCODE signage or visit the dedicated hospitality suite for first responders to send personalized notes of appreciation using the IRCODE app. Each message is a small gesture of gratitude made possible through technology—connecting fans directly to the people who protect and serve their city every day. The initiative supports the Los Angeles Firemen's Relief Association and reinforces the tournament's long-standing commitment to giving back to the community that makes events like this possible.
This is more than an activation—it's a statement of purpose. At a time when connection and recognition matter more than ever, the JM Eagle LA Championship and IRCODE are using innovation to deepen human connection and spotlight service where it counts.
Across the course, fans will also be able to scan IRCODE-enabled signage to access real-time tournament schedules, explore event information, and unlock exclusive digital content. The tournament logo itself will serve as a live access point, keeping fans connected to daily experiences and interactive updates throughout the event.
This marks the first women's golf event to integrate IRCODE's full suite of capabilities, signaling a new standard for technology-led sports engagement.
To download the IRCODE app:
About IRCODE
IRCODE is redefining how people interact with the visual world, transforming static images, live broadcasts, and digital media into dynamic, interactive experiences. Powered by proprietary advanced computer vision and AI neural network technology, IRCODE's patented EXACT Match recognition system enables seamless engagement across advertising, retail, entertainment, and beyond. No QR codes, the image itself is the code. By bridging the gap between content and commerce, IRCODE provides brands with deep engagement metrics, actionable insights, and measurable impact—without disrupting the user experience. Our mission is to revolutionize digital interaction by making every visual a portal for discovery, engagement, and real-time action. For more information, visit www.IRCODE.com.
About the JM Eagle LA Championship presented by Plastpro
The JM Eagle LA Championship presented by Plastpro is Los Angeles' premier LPGA Tour event, now in its third season and first year at El Caballero Country Club. The tournament features 144 of the world's best female professional golfers competing for a share of the $3.75 million purse, one of the largest purses on the LPGA Tour outside of the major championships. The JM Eagle LA Championship is owned and operated by Outlyr, a global sports and event management agency that operates a number of professional golf tournaments across golf's professional tours. For more information about the JM Eagle LA Championship, visit www.jmeaglelachampionship.com.
SOURCE IRCODE
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