IRI and Tiger Brands Examine How Big Data Analytics and Technology can Help FMCG Marketers and Retailers Optimise Assortment at Consumer Goods Forum Global Summit 2016

CAPE TOWN, South Africa, June 14, 2016 /PRNewswire/ --

WHO: José Carlos González-Hurtado, President of IRI International, a leader in delivering big data, predictive analytics and forward-looking insights that help FMCG, OTC health care organizations, retailers and media companies to grow their businesses.

Brenda Koornneef, Business Executive, Group Marketing & Corporate Strategy, Tiger Brands, one of the largest manufacturers of FMCG products in South Africa.

WHAT: Providing shoppers with the best line-up of consumer goods has always been a challenge for retailers. Product offer has always been a key driver in store choice. However, an overabundance of products is making identifying which brands to stock even more difficult. Retailers are also concerned not to miss opportunities to satisfy shopper desires and innovate. Getting the assortment right is critical and it can no longer be handled in the same way. It is time for consumer goods manufacturers to work with retailers to define the real value of a brand or product presence according to what is really impacting the shopper's propensity to purchase.

In this special session, 'Shrink to grow: how to use analytics and technology to optimise your line-up', IRI and Tiger Brands will examine a real micro-regional assortment challenge to demonstrate how a new approach to assortment optimisation, based on looking at the category as a dynamic product mix, can enhance value for brands, categories and retailers using advanced analytic modeling and the very latest in big data technology. The session will provide retailers and manufacturers with strategies to grow their businesses.

WHY: An overabundance of FMCG products at the same time as limited shelf space, more competition from retailers own label and more frequent change of products stocked by retailers demands a radical new approach to winning for both retailers and manufacturers. Assortments will continue, as they must, to shrink, but consumer goods brands can play a strategic role in how they do this, helping retailers and brands find the best paths to growth.

WHEN: Wednesday, 15 June 2016 at 11:00 a.m. South African time

WHERE: Consumer Goods Forum Global Summit - Auditorium 2, Cape Town International Convention Centre. Convention Square, 1 Lower Long St, Cape Town, 8001, South Africa

About IRI: 

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events-a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation-is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.iriworldwide.com.

Follow IRI on Twitter.

For further information please contact:

Teresa Horscroft, Eureka Communications
Email: [email protected]
Tel: +44 (0)1420 564346; Mob: +44 (0)7990 520390

Anne Lefranc, European Marketing Director, IRI
Tel: +33 1 30 06 23 62 - Mobile: +33 6 71 62 81 00
Email: [email protected]

SOURCE IRI