Iris Wireless Turbocharges Call Detail Record Analysis With Vertica Analytic Database

BILLERICA, Mass., March 23 /PRNewswire/ -- Iris Wireless is enabling mobile operators to attract and keep new subscribers using the Vertica Analytic Database to discover new insight into subscribers' mobile messaging experiences, wants and needs.

The Texas-based provider of mobile messaging solutions and value-added services has switched from Oracle to Vertica's blazingly fast performance, allowing it to analyze terabytes of SMS and call detail record (CDR) data at speeds and volumes previously unimaginable. In addition to reducing individual query times from over a minute apiece to less than four seconds, Vertica's aggressive compression capability has reduced data storage to a fraction of the original data size.

Iris's ION SMS platform enables text messaging interoperability between mobile operators, across different technologies and protocols. ION delivers SMS to more than 800 mobile operators in 200 countries across six continents, providing access to more than 2.5 billion subscribers.  

The Vertica Analytic Database's columnar DBMS and scale-out MPP architecture allows Iris to load over 100 million records per day while keeping billions of CDRs representing months worth of data active for analysis.

"Our customers place a premium on having easy access to timely information showing how our services are affecting user behavior and their revenue," said Sunir Kochhar, chief technology officer, Iris Wireless. "Vertica gives us a substantial advantage by making more information available faster, more cost effectively."

Using Vertica as its analytics/data warehousing solution, Iris is able to load data in real time, making it almost instantly available for high speed querying by both external customers and internal users.

"As mobile operators face increased commoditization of services, the successful ones will win based on their ability to deliver new products and react to customers faster, driven by better business intelligence about their customers. Iris Wireless stands out for tapping cutting edge technologies to help operators develop 'must have' solutions in unmatched time," said Jerry Held, executive chairman of Vertica.

About Iris Wireless

Iris Wireless, LLC, a mobile industry leader in high impact messaging, mobile commerce and cross border top-up products, provides mobile network operators with mass-market solutions that simplify the daily social, business and financial needs of their subscribers, while driving competitive advantage and market leadership. With network operations and offices in 11 locations, Iris Wireless is connected to more than 800 mobile carriers in 200 countries, with access to more than 2.5 billion subscribers worldwide. Please visit www.iriswireless.com and www.directrecharge.com.

About Vertica

Vertica Systems is a true columnar analytic database management system that combines columnar storage with execution running on industry-standard hardware. Co-founded by database pioneer Dr. Michael Stonebraker, Vertica has developed column-oriented analytic database technology with an MPP architecture that lets companies of any size store and query very large databases orders of magnitude faster and more affordably than other solutions. The Vertica Analytic Database is available as software only, as a hardware-based appliance, as a virtual appliance on VMware or online as a cloud computing solution. The technology's unmatched speed, scalability, flexibility and ease of use helps Vertica's 120+ customers including JP Morgan Chase, Verizon, Mozilla, Comcast, Level(3) Communications and Vonage capitalize on business opportunities in real time. Vertica is headquartered in Billerica, Mass. For more information, visit the company's Web site at http://www.vertica.com.

SOURCE Vertica