"Iron Man 3" Scores 100 on Fandango's Fanticipation Buzz Indicator, Flying Away with 86% of Weekly Ticket Sales

May 02, 2013, 10:41 ET from Fandango

LOS ANGELES, May 2, 2013 /PRNewswire/ -- Fandango, the nation's leading moviegoer destination, reported today that Iron Man 3 is the first film this year to score 100 on the company's Fanticipation scale, which charts movie fan buzz and excitement around the weekend box office line-up.  Numerical scores (on a 1-100 scale) are calculated based a proprietary analysis of Fandango's advance ticket sales, website and mobile traffic, and social media engagement.  To date, Iron Man 3 is also flying away with 86% of Fandango's weekly ticket sales.

(Photo: http://photos.prnewswire.com/prnh/20130502/LA06292)

(Logo: http://photos.prnewswire.com/prnh/20061016/LAM046LOGO-b)

Voted in a springtime Fandango moviegoer survey as the most anticipated film of the summer season, Iron Man 3 is currently Fandango's top-selling advance ticket-seller of the year, and its advance sales are outperforming Iron Man 2, at the same point in that film's sales cycle.

According to a Fandango survey of more than 1,000 Iron Man 3 ticket-buyers:

  • 88% of survey respondents said The Avengers influenced their decision to see Iron Man 3.
  • 62% said Gwyneth Paltrow's more dynamic role in Iron Man 3 increased their interest in seeing the movie.
  • 57% picked Sir Ben Kingsley as the most anticipated newcomer to the Iron Man franchise.

Fandango Chief Correspondent Dave Karger interviews the film's star, Robert Downey, Jr., on this week's episode of Fandango's original video series, "Weekend Ticket" at http://fandango.com/weekendticket.

About Fandango's Fanticipation

Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, offers weekly statistical insights into the movies that fans are buzzing about and planning to see in a given weekend.  The numerical scores of Fanticipation (on a 1-100 scale) are calculated based on a proprietary analysis of Fandango's advance ticket sales, website and mobile traffic, and social media engagement

About "Weekend Ticket"

Hosted by Fandango's Chief Correspondent Dave Karger, "Weekend Ticket" breaks down the new releases and matches up moviegoers with their best film choices for the weekend.  Unlike other movie preview shows, "Weekend Ticket" directly connects moviegoers to Fandango's advance ticketing for that weekend's top picks at one of its 21,000 screens nationwide.  Also unique to "Weekend Ticket" is proprietary information from Fandango's Fanticipation, a new movie buzz indicator that measures fan excitement based on advance sales, traffic and social media.

SOURCE Fandango