LOS ANGELES, May 10, 2011 /PRNewswire/ -- Ironclad Performance Wear Corporation (ICPW.OB), the recognized leader in high-performance task-specific gloves and apparel, today announced a line of technical performance gloves for outdoor sports and camping enthusiasts which will be sold under the Coleman® brand. It is anticipated that these gloves will be available in sporting goods and other retail stores this fall.
Ironclad has acquired a long-term exclusive license to produce a line of high-performance gloves sold under the Coleman brand, and co-branded as "Built Tough by Ironclad™". By combining Ironclad's reputation as the leader in technical task-specific performance work glove design with the tremendous strength of the Coleman brand in the outdoor sporting goods and camping markets, the Company believes that this will significantly increase the distribution and exposure of its products.
"Ironclad and Coleman are very interested in bringing the designs, features and technology of high-performance gloves to this large consumer market," said Ed Jaeger, founder & head of business development for Ironclad Performance Wear. "By adding Coleman gloves to Ironclad's portfolio, we are further extending our penetration into the outdoor sports enthusiast market and helping to revolutionize the outdoor sportsman's experience."
About Ironclad Performance Wear Corporation
Ironclad Performance Wear is a leader in high-performance task-specific work gloves and apparel. It created the performance work glove category in 1998, and continues to leverage its leadership position in the safety, construction and industrial markets through the design, development and distribution of specialized task-specific gloves for industries such as oil & gas extraction; automotive; and police, fire, first-responder and military. The Company has also extended its product line into the outdoor sports and lifestyle markets, with gloves designed specifically for hunters and campers. Ironclad engineers and manufactures its products with a focus on innovation, design, advanced material science and durability. Ironclad's gloves and apparel are available through industrial suppliers, hardware stores, home centers, lumber yards, and sporting goods retailers nationwide; and through authorized distributors in North America, Europe, Australia and Asia.
Built Tough for the Industrial Athlete™
For more information on Ironclad, please visit www.ironclad.com.
As an international leader in the innovation and marketing of outdoor products, The Coleman Company, Inc. helps people have fun and make memories by providing the gear integral to their favorite outdoor experiences. The company's products include its legendary lanterns and stoves, as well as coolers, tents, sleeping bags, airbeds, backpacks, furniture, and grills under the Coleman® brand. Additionally, the company provides flotation devices, towables, rainwear, waders, hunting and fishing gear as well as safety and survival equipment under its Stearns®, Sevylor®, Sospenders®, Hodgman®, Mad Dog Gear®, Helium® and Aerobed® brands. Founded in 1900 and based in Wichita, KS, Coleman is a wholly owned subsidiary of Jarden Corporation and can be found online at www.coleman.com.
Shawn Norfolk, Director of Marketing
(310) 643-7800 x127
Lorna Miller, Media Relations
SOURCE Ironclad Performance Wear Corporation