Ironridge Technology Enters into $2.5 Million in Equity Financings with East Coast Diversified Corporation

ATLANTA, April 23, 2012 /PRNewswire/ -- East Coast Diversified Corporation (OTCBB: ECDC) announces today that it has entered into two equity financings with Ironridge Technology Co., an institutional investor financing small cap public companies in the technology sector, for an aggregate of more than $2.5 million.

The Company settled over $1 million in accounts payable, which Ironridge had acquired from various creditors of the company, in exchange for shares of common stock. The transaction thereby substantially reduced the Company's liabilities, including its outstanding accounts payable balance.

According to Kayode Aladesuyi, CEO ECDC, "This funding will help us continue the momentum we are experiencing with our businesses and manage growth more effectively, 45% of the payable funding is related to manufactured inventory that will help us accelerate sales and revenue especially with our StudentConnect business which require significant investment in equipments to be deployed to school districts."

East Coast Diversified also entered into a definitive Stock Purchase Agreement with Ironridge to purchase $1.5 million in redeemable, convertible Series B Preferred Stock, which is convertible into common stock of the Company.  Ironridge received no warrants.  There are few restrictive covenants and no amortization provisions in the agreement. The transaction is subject to customary equity and closing conditions.

Under the Series B Stock Purchase Agreement, Ironridge has agreed to convert the shares at more than 285% of the current market price. "Ironridge is demonstrating confidence in our business plan and the direction of the operation, its decision and agreement to convert at a significantly higher PPS than current market price is indicative of this, but more importantly, is that we can now accelerate the development of our social media division 'WetWinds' and other projects we are working on."

Consistent with its long-only investment mandate, Ironridge represented that it has never shorted the Company's stock, does not hold any short position, and will not engage in or affect, directly or indirectly, any short sale of the common stock.

About Ironridge Technology

Ironridge Technology Co. is a division of Ironridge Global IV, Ltd. that specializes in equity investments in stocks related to researching, developing and creating computer software and hardware, electronics, information technology systems and services.  Ironridge is a long-only institutional investor, making direct equity investments in small cap public companies.  The firm entered into more than twenty equity financing transactions last year, ranging from a quarter million to $10 million each.  Ironridge seeks to be a long-term financial partner, assisting public companies in financing operations and expansion by supplying innovative funding solutions and flexible capital.  The firm seeks to unlock the full potential of cash-constrained businesses, propelling higher growth and more profitable enterprises.  For more information on Ironridge, please visit www.IronridgeGlobal.com.

About East Coast Diversified Corporation

East Coast Diversified Corporation (OTC.BB: ECDC.OB) is a holding corporation with a diversified group of technology companies. Its business portfolio includes businesses offering technology for logistics and asset management, media entertainment technology, transportation safety and class attendance monitoring system and social media applications.

EarthSearch offers solutions using the world's first wireless communication between GPS and RFID. EarthSearch delivers solutions relevant to the operations of businesses and governments across the globe, providing efficiency, cost saving, continuous visibility of assets and cargo in transit, with real time visibility across the entire supply chain. Solutions delivered include warehouse operation, movement of secured cargo, oil tankers, pipeline and other fixed assets management solutions. EarthSearch solutions integrate sensor technology for fuel monitoring, temperature sensor, weight sensors, door sensor and a variety of other custom applications.

StudentConnect also utilizes our proprietary wireless communication between GPS and RFID to provide transportation safety and class attendance monitoring solutions to schools, alerting parents and schools of safe departure and arrival of students riding on school buses and providing an automated class attendance monitoring system that engages parents with information about student behavior at school, including providing real time notification regarding truancy and skip class behavior. StudentConnect uses wireless technology integrated with GPS/RFID to gather and combine parental behavior, student behavior at school and academic data to create predictive analytics for school administrators that help with improving education.

Rogue Paper's award-winning social media technology. TV Tune-In, developed by Rogue Paper, is a real-time, companion viewing and mobile app development platform for media companies to help drive viewership, conversation and interactions for television shows and content. TV Tune-In's CMS allows media companies to develop branded iPhone and iPad apps for television shows and channels.  Powering such category leading applications as MTV's WatchWith and VH1's Co-Star iPhone and iPad applications, users can actively comment along with their favorite show (live or time-shifted). 

WetWinds, a new social media division scheduled to launch in summer 2012 will deliver interactive social media experience to audiences and users across the globe. Register to be part of the first one million global beta users at: www.wetwinds.us

For more information on East Coast Diversified Corporation and its group of companies please visit the company's website at www.eastcoastdiversified.com.

"SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: The statements contained in this release which are not historical facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks and uncertainties include the Company's entry into new commercial businesses, the risk of obtaining financing, recruiting and retaining qualified personnel, and other risks described in the Company's Securities and Exchange Commission filings. The forward-looking statements in this press release speak only as of the date hereof, and the Company disclaims any obligation to provide updates, revisions or amendments to any forward-looking statement to reflect changes in the Company's expectations or future events.

Editorial Contact
Glenn Davis
East Coast Diversified Corporation
+1 770-953-4184
866-503-9316
[email protected]

SOURCE East Coast Diversified Corporation