Irvine Chamber Announces Valuable Insight on Consumer Behavior as Part of August Webinar Lineup

Weekly Irvine Micropreneur Program Provides Valuable Insight on Creating Sales Scripts and Harnessing the Power of the Deep Web

Aug 02, 2011, 16:46 ET from Irvine Chamber of Commerce

IRVINE, Calif., Aug. 2, 2011 /PRNewswire/ -- The Irvine Chamber's Micropreneur Program,, hosted by Robert Coleman, President of The Pacific Venture Club, is designed to teach entrepreneurs and small business owners how to raise capital, market their products, develop new business opportunities, manage finances and plan for greater prosperity. The August lineup features topics on growing your business with sales scripts, consumer behavior, utilizing the deep web to gain a competitive edge, and mobile business communications for small business. The webinars are free for all to participate.

"Our August Micropreneur lineup will now be available for those who were not able to participate during our live broadcast," says Christopher Lynch, VP of Business & Economic Development, Irvine Chamber of Commerce. Lynch also adds, "The public will have access to past webinars via our online archive in the multimedia section of"

Since the Irvine Micropreneur Program launched in September of 2010, the weekly webinar series aimed at small business owners and entrepreneurs, has steadily gained popularity and has seen an increase in viewership since its introduction.  

The Irvine Micropreneur Program August Lineup:

August 4
How to Grow Your Business with Sales Scripts- Make Sale after Sale
Well-crafted Sales Scripts will maximize your selling power. Participants will learn how to create powerful, persuasive, and dynamic Sales Scripts to use in business. This webinar is taught by sales trainer and expert, John Kurth.

August 11
Consumer Behavior for Dummies
Get into the minds of consumers and increase your revenue! Want to better understand why consumers think and act the way they do? Laura Lake, author of Consumer Behavior for Dummies, gives you the tools to identify the influences that affect their purchasing behavior.

August 18
Deep Web: How Apple created the iPod in 18 months with just online resources
In this workshop, you will unlock resources available on the web that Google doesn't find. You will also recognize the potential of knowledge in value creation and the failure to fully exploit it, and use the Deep Web to access information and knowledge that can direct you to new products, processes, and markets for your business. Special Guest: Bud Warrick.

August 25
Mobile Business Communications for the Micropreneur
Cell phones, wireless cards, the mobile web, and mobile applications are radically changing how businesses conduct their everyday activities. Find out how to better integrate these tools within your business from David Wasserman, Director of Small Business Product Management for Verizon.

The free Micropreneur Webinars are scheduled for every Thursday, 12:00 p.m. to 1:00 p.m. and will feature a different topic every week. Past archived programs can be accessed in the multimedia section of To learn more about the Irvine Micropreneur Program visit:, or contact Victor DiCarlo at (949)660-9112 ext. 128 for more information.

About the Irvine Chamber of Commerce

The Irvine Chamber of Commerce is one of the most influential Chambers in Orange County representing hundreds of local businesses. The Chamber's mission is to promote an economic climate that strengthens the competitiveness of local businesses, while offering members a wide range of benefits, services, programs and information. The Irvine Chamber is one of only 250 Chambers in the U.S. who meet the requirements for accreditation by the U.S. Chamber. For more information, please call 949-660-9112, or visit


Victor DiCarlo

(949) 660-9112 ext. 128

SOURCE Irvine Chamber of Commerce