Is Ice Cream More American Than (Apple) Pie?

New Survey Finds That Americans Prefer Ice Cream to Pie During the Summertime

Jul 06, 2015, 12:02 ET from Mars Chocolate North America

HACKETTSTOWN, N.J., July 6, 2015 /PRNewswire/ -- As the saying goes, "you scream, I scream, we all scream for ice cream," and a new online survey from Mars Ice Cream, conducted on their behalf by Harris Poll in June 2015 among over 2,000 U.S. adults, reveals this holds true with two out of three (65%) Americans who say ice cream is among their favorite food to eat during the summer. Millennials, more than any other age group, say ice cream is their favorite summer food. Americans are more than twice as likely to name ice cream (65%) over pie (27%). And sweet, creamy ice cream treats hit the spot for more Americans than summer's savory standbys of burgers (63%), hot dogs/brats (52%) and ribs (45%).

July is National Ice Cream Month – a month-long celebration of this irresistible frozen dessert. July's hot, sunny days and warm, lazy nights create the perfect occasion for satisfying your sweet tooth with a scoop of your favorite ice cream flavor or frozen novelty on a stick. And if you're not already eating ice cream daily, as one quarter of men aged 18-34 report1, consider making National Ice Cream Day, July 19, the day to indulge.

America's Sweetest Treats
Eating in bed isn't taboo for half (48 percent) of Millennials (18-34 year olds) who say "in bed watching TV" is where they choose to enjoy their ice cream, while nearly one in five (18%) Americans enjoy their ice cream literally on the go, claiming their preferred spot is in the car. Whether you take a laidback or active approach to enjoying ice cream, consumers can find a wide range of frozen treats suited for both chocolate lovers and fruit-fiends alike. Mars Ice Cream offers a delightful range of creamy, chocolate-covered ice cream bars like SNICKERS®, DOVE®, and TWIX®  in addition to light and refreshing STARBURST® Brand Sorbet Bars that are perfect for cooling down in the summer heat.

"Summer is synonymous with ice cream. Whether you prefer your ice cream on a stick, in a bowl or as a handheld bar, National Ice Cream Month is the perfect time to enjoy familiar favorites like SNICKERS® Ice Cream Bars, M&M'S® Ice Cream Cookie Sandwiches, and DOVE® Ice Cream Bars," said Flip Block, Marketing Director, Mars Chocolate North America. "It's a perfect time to celebrate by enjoying a frozen treat that pairs delicious, real ice cream with the delectable Mars chocolate taste that consumers know and love."

Mars' popular portfolio of real ice cream treats includes DOVEBAR®, TWIX®, MILKY WAY® and SNICKERS® Ice Cream Bars, M&M'S® Ice Cream Cookie Sandwiches and STARBURST® Brand Sorbet Bars.

For more information on Mars Ice Cream products, please visit the following websites: www.dovechocolate.com, www.twix.com, www.milkywaybar.com, www.snickers.com, www.mms.com and http://starburst.com/.

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints.  Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

For more information, please visit www.mars.com.  Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.

®/™ Trademarks © Mars, Incorporated 2015.

Source: Online survey conducted in June 2015 on behalf of Mars Ice Cream.
This survey was conducted online within the United States by Harris Poll on behalf of Mars Ice Cream from June 12-16, 2015 among 2,079 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Anna Hellgeth, ahellgeth@webershandwick.com.
1 Mintel Ice Cream and Frozen Novelties Report US, July 2014.

Photo - http://photos.prnewswire.com/prnh/20150706/230714-INFO

 

SOURCE Mars Chocolate North America



RELATED LINKS

http://www.mars.com