iSend Signs Direct Agreement to Provide Mobile Top-Ups to Smart and Sun Cellular Mobile Subscribers in the Philippines

Agreement adds more than 73 million subscribers to iSend's direct reach

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Mar 19, 2014, 10:00 ET

MIDDLEBURY, Conn., March 19, 2014 /PRNewswire/ -- iSend, a global electronic payment service for people who support family members in other countries, has entered into a direct agreement to provide mobile top-ups to the networks of Smart Communications, Inc. (Smart) and Digitel Mobile Philippines, Inc. (Digitel) through its mobile brand Sun Cellular (Sun). Smart and Digitel are part of the Philippine Long Distance Telephone Company (PLDT), the largest telecommunications company in the Philippines, and the arrangement enables iSend customers worldwide to provide mobile top-ups to Smart and Sun subscribers, which combined total more than 73 million.

"This relationship with PLDT mobile network operators through the efforts of its PLDT Global Singapore office solidifies our service throughout this important region," said Steve LaBella, iSend president and CEO. "Consumers who purchase recharges for prepaid mobile subscribers of Smart and Sun service will know those recharges will be delivered with exceptional reliability, backed by closely coordinated service."

iSend's mobile top-ups are currently available for purchase at more than 150,000 retail locations in the Western Hemisphere and online at www.aryty.com. Top-ups transfer immediately to recipients' prepaid phones at no charge above the normal price of airtime, and the service has become a highly popular means of keeping families and friends in touch across borders.

"PLDT has built a strong portfolio of consumer services, and iSend is a great partner that complements those services extremely well," said Artemio "Jojo" Quiamas Jr., PLDT head of international retail business for APAC & Middle East. "Having our subscribers' phones topped up reliably and instantly from abroad is a tremendous consumer convenience."

"PLDT'S Smart and Sun network operators are renowned throughout the Philippines," said Dan Lambert, iSend's Senior Vice President of carrier relations. "It's truly an honor to partner with them and to deliver the highest value to the consumers we work together to serve."

Anyone wanting to top up the cell phones of friends and family who are Smart or Sun customers can currently try the service for free, including free call time, at www.aryty.com.

About iSend
Ranked by Forbes magazine at #33 in 2013 and #13 in 2014 among "America's Most Promising Companies," and at #73 in the 2013 Inc. 500 list of America's fastest-growing private companies, iSend provides unprecedented electronic payment service options for people who support family members in other countries. Customers control the use of the funds they transfer, including topping-up individual family members' prepaid cell phones, paying recurring monthly bills and sending gift cards for merchandise at specific stores. These transfers can be arranged in over 150,000 retail locations spanning the United States, Canada, the United Kingdom, Europe and the Middle East, with mobile phone top-ups also available online at iSend's recharge portal, www.Aryty.com. iSend's direct relationships with predominant mobile network operators, billing organizations and retail chains enable rapid transfers to recipients in more than 100 countries and growing throughout the Americas, the Caribbean, Africa, Europe, the Middle East and Asia, including the Indian subcontinent. For more information, visit www.iSendWorldwide.com.