It Just Takes Two... Introducing the New Crest 3D White 2 Hour Express Whitestrips and Crest 3D White Advanced Vivid Enamel Renewal Toothpaste

CINCINNATI, March 3, 2011 /PRNewswire/ -- It is the spontaneous experiences and special moments that make life more exciting, but nothing spoils the excitement of a last-minute invitation than a less than dazzling smile.  A smile that stands out and makes a good impression is important in every social occasion, so if you're feeling your pearly whites just aren't up to par, now there is a solution that requires almost no planning in a convenient application for whitening without the wait!  The new Crest 3D White 2 Hour Express Whitestrips are the latest, ground-breaking additions to the Crest 3D White collection that promise to deliver instant gratification, making every moment a smile moment.  And to make sure smiles stay white after using just one two hour treatment, Crest is introducing Crest 3D White Advanced Vivid Enamel Renewal Toothpaste.

(Photo:  http://photos.prnewswire.com/prnh/20110303/NY58300 )

Crest 3D White is teaming up with actress Amanda Peet who knows the importance of having a camera-ready smile at all times.  "Now that I have two kids and am very busy with work, I like to be ready for anything.  These new products are perfect for me, especially because they require no planning!  Crest 3D White 2 Hour Express offers a quick solution that you can always count on to brighten your smile, and the Advanced Vivid Enamel Renewal Toothpaste helps keep teeth white between whitening treatments. So whether it's a last minute photo shoot, event or interview, I know that in no time I'll have a brighter smile," says Amanda.

To celebrate the launch of the newest Crest 3D White products and help spread smiles across the globe, Crest is donating up to 50 smile surgeries to Operation Smile, an international children's medical charity. Driven by their universal compassion for children, the charity offers free, safe surgical care for children worldwide who suffer from facial deformities such as cleft lips and cleft palates.

Crest 3D White 2 Hour Express Whitestrips contain an innovative thicker ingredient layer, which provides significantly more enamel safe whitening ingredient that whitens for two hours.  The advancements in the Whitestrip structure make it the best fitting Whitestrip ever, including optimized notches that wrap and conform to teeth for improved wear and comfort.  

Crest 3D White Advanced Vivid Enamel Renewal Toothpaste removes up to 90% of surface stains in just 14 days.  When used daily, not only will you notice a whiter smile, but you will also strengthen and rebuild tooth enamel below the surface.

"We created Crest 3D White 2 Hour Express Whitestrips to give consumers an answer to achieving a whiter, brighter smile almost instantly after just one treatment, in an easy-to-use, comfortable application without the time commitment," says Doreen Bayliff, General Manager, P&G North American Oral Care.  "Results will last up to three months, but to ensure they stay white in between treatments, Crest is also launching Crest 3D White Advanced Vivid Enamel Renewal Toothpaste.  At-home tooth whitening is faster and easier than ever because now all you need is two hours to get smiles brighter and whiter, and brush twice daily to help keep them that way."

NEW Crest 3D White 2 Hour Express Whitestrips ($54.99, 4 treatments):

• The new Whitestrips contain a thicker ingredient layer, providing significantly more enamel safe whitening ingredient which whitens for two hours
• Teeth stains are removed deep within the enamel, delivering a whiter, brighter smile that lasts for three months after just one treatment
• Advancements in the Whitestrip structure make it the best fitting Whitestrip ever – optimized notches wrap and conform to teeth for improved wear and comfort
• The Advanced Seal No Slip technology allows you to talk, drink water and continue your normal routine while your teeth are whitened in no time

Turn to Crest 3D White 2 Hour Express Whitestrips when:

• You've received a last minute invite to a movie premiere, concert, or other fabulous event
• Your boss notifies you he/she cannot make the meeting and you have to pinch hit
• You have two hours to spare while cleaning the house, catching a film or shopping

NEW Crest 3D White Advanced Vivid Enamel Renewal Toothpaste ($4.25, 4.1oz):

• Removes up to 90% of surface stains in 14 days
• Strengthens and rebuilds enamel below the surface
• Lifts and polishes away surface stains with patented micro-cleansing whiteners
• Cleans hard to reach places with gentle foaming action

Crest 3D White 2 Hour Express Whitestrips and Crest 3D White Advanced Vivid Enamel Renewal toothpaste are available at mass retailers and drugstores nationwide.  For more information, visit www.3DWhite.com, or friend us at http://www.facebook.com/CrestWhitestrips.

ABOUT PROCTER & GAMBLE

Four billion times a day, P&G brands touch the lives of people around the world.  The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

ABOUT OPERATION SMILE

Operation Smile, headquartered in Norfolk, Virginia, is a worldwide children's medical charity whose network of global volunteers is dedicated to helping improve the health and lives of children and young adults. Since its founding in 1982 by Dr. Bill and Kathy Magee, Operation Smile has treated more than 160,000 children born with cleft lips, cleft palates and other facial deformities and the organization has a presence in more than 60 countries. In addition to contributing free medical treatment, Operation Smile trains local medical professionals in its partner countries and donates crucial equipment to lay the groundwork for long-term self-sufficiency. (www.operationsmile.org)

SOURCE Procter & Gamble