Italian Porcelain Brand Richard Ginori Launches an E-Commerce Flagship on Secoo

MILAN, July 3, 2018 /PRNewswire/ -- Secoo, Asia's leading integrated online and offline luxury platform, is delighted to announce today its partnership with Richard Ginori, the leading Italian luxury porcelain manufacturer. Richard Ginori will open an online store on Secoo as an exclusive online cooperation for the Chinese market.

Richard Ginori was founded in 1735 in Italy. For more than two centuries, the Florentine porcelain maker represents the finest in Italian production and is one of the most prestigious manufactures of fine porcelain tableware and artistic porcelain.

Richard Ginori's production transcends time, and buying a Richard Ginori product means aspiring to the beauty and quality that comes from more than 280 years of heritage and creative design. Richard Ginori does not only create and produces exclusive, original, unique pieces: it creates style.

The Richard Ginori offering and the timing of the partnership is aligned with Secoo's strategy to become a leading premium lifestyle platform as well as a luxury e-commerce site. Secoo is at the forefront in creating a trend for the future development of luxury e-commerce by providing a distinct and unique offering to its customers.

Secoo additionally provides value added VIP services such as personal shopping, bespoke travel and personalized education. Through this cooperation, customers will be able to buy a wide range of elegant porcelain products directly from Secoo and may also elect to shop online and collect the product from Secoo offline experience centers in 9 major Chinese cities. This diversified offering at a premium level gives customers much more than purely a purchasing channel.

The Founder and CEO of Secoo, Li Rixue said: "The entry of Richard Ginori carried out our business strategy of further tapping into China's robust luxury consumer market demand. With our consistent focus on both the diversity and quality of the products and services that we offer to our customers, we are confident that we are well positioned to capture emerging opportunities driven by the consumption upgrade in China and unlock values to our customers.

With China's robust luxury consumer market demand, Secoo devotes to leveraging both online and offline capabilities to build a premium lifestyle platform to maximize Secoo's coverage to better serve its customers."

Giulia Costantini, Managing Director for Europe at Secoo, commented: "We are delighted to partner with Richard Ginori and that we are be able to offer our discerning clients the most exquisite table top design available on the market."

About Secoo

Secoo is China's largest premium e-commerce platform, as measured by gross merchandise volume in 2016 (according to Frost & Sullivan).

Secoo provides customers with an unparalleled selection of authentic luxury products and lifestyle services on the Company's integrated online and offline shopping platform: comprising Secoo.com, mobile applications and offline experience centers, offering over 300,000 SKUs, covering more than 3,000 global and domestic brands.

Supported by the Company's proprietary database of luxury products, authentication procedures and brand cooperation, Secoo is able to ensure the authenticity and quality of every product offered on its platform.

Secoo listed on the US NASDAQ Stock Exchange in September 2017.

About Richard Ginori

With a rich tradition and history spanning more than 280 years, Richard Ginori is the epitome of Italian excellence in the artistic manufacture of premium-quality porcelain and is recognized worldwide. Part of the Kering Group since 2013, Richard Ginori has long been associated with key figures in the fields of architecture, design and fashion, such as Gio Ponti and Alessandro Michele, and has established itself as an icon of 'Made in Italy' excellence.

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SOURCE Secoo Group