ITB Worldwide Announces Next Phase Of Expansion, Integrating Octagon's First Call Team Into Its Global Operations

LOS ANGELES, April 12, 2019 /PRNewswire/ -- ITB Worldwide, led by Emma Gregson and Matt Pitcher, announced the company's next phase of expansion today, which will include the integration of Octagon Sports and Entertainment (OSEN)'s longstanding and successful First Call team into its global operations.  This will create one powerhouse team of 40+ with offices in London, Los Angeles, New York and Washington DC.

This development comes after ITB Worldwide's absorption of Rogers & Cowan's Film Fashion division in January, which expanded ITB's suite of services enabling showrooms in London, New York and LA.  ITB now offers VIP gifting and seeding across fashion, beauty and consumer brands and red carpet placement.

David Schwab, founder of First Call, will continue to provide strategic counsel to ITB Worldwide and will lead special strategic projects for OSEN. ITB managing director, Emma Gregson will oversee the global teams, while senior vice president, Michael Jacobson, will lead the ITB team in the U.S. This integration marks the expansion of influencer and talent partnership services across the fashion, sports and entertainment industries under one roof, placing ITB Worldwide in a class of its own.

"The acquisition of ITB and subsequent integration of First Call provides clients a 360-degree expertise in culture, content and influence," said David Schwab. "We are now positioned globally to best create opportunities and solve problems."

"When we first joined the Rogers & Cowan family a year ago, we were envisioning ways to expand our reach to connect people of influence and create dynamic partnerships with all levels of talent from celebrity through localized digital first talent," said Emma Gregson, managing director of ITB Worldwide. "Our continued goal is to provide our brand and agency clients with strategic and optimized creative partnerships that harness the power of Influence, Talent & Culture. With the addition of the First Call team, we now have the ability to move ITB forward with like-minded partners and tap into the cultural nuances of localized markets with a global team."

To commemorate it's 10^th anniversary, ITB Worldwide will host a series of intimate panels in London, New York and Los Angeles to showcase the latest developments in the influencer and talent landscape. The first session titled, "Branded Living: The New Culture of Content," will kick off on April 16^th in London. Writer and Director Sophie Edelstein, Make-up Artist and Global Creative Director of Max Factor, Wendy Rowe and Rebecca Mason, Creative Director of Condé Nast Creative Studios International are set to join the panel.

About ITB Worldwide
ITB Worldwide helps clients to harness the power of talent, influence and culture. We deliver strategic and creatively-led partnerships and activations rooted in fashion, design, music, sport and entertainment for brands and individuals alike. Founded in 2009 as a strategic conduit between brands and talent, services include: Talent Strategy & Casting, Influencer Marketing, VIP Placement, Partnerships and Collaborations, Representation and Brand Extension.  We offer holistic 360º global services to our clients from our offices in London, New York and Los Angeles. http://www.itb-worldwide.com/. Follow us @itb_worldwide

About Rogers & Cowan
Rogers & Cowan represents both talent and brands and specializes in helping its clients become relevant in the cultural conversation, and connecting them to their audiences for greater levels of engagement. We harness the power of influencers, talent, content, media, brands, and technology to develop the narratives that shape pop culture. We're not just on top of what's trending, authentic and hot right now — we create it. http://www.rogersandcowan.com/. Follow us @RogersandCowan

Contact:
Shae DeWaal 
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(310) 854-8178

SOURCE ITB Worldwide