SAN FRANCISCO, Sept. 12, 2017 /PRNewswire/ -- Iterable, the growth marketing platform that powers omni-channel relevance at scale, today announced product expansion to support a true, omni-channel experience. Iterable announced support for direct mail, web push, rich content mobile push and Facebook and Instagram Custom Audiences available in its September product release. With Iterable, marketers can now create a highly personalized experience across a wide range of online and offline channels.
In addition to its new omni-channel integrations, Iterable has released functionality to significantly decrease the time required to build templates and deploy campaigns. With the launch of Iterable's highly visual, drag-and-drop Workflow Studio, B2C growth marketers can easily create and execute campaigns based on their subscribers' actions and behaviors.
"With our September product release, brands can now create a completely personalized, omni-channel experience for their customers across email, mobile, social, and even direct mail using Workflow Studio," said Justin Zhu, CEO at Iterable. "With Iterable, marketers can now create a completely seamless, personalized customer journey across all channels by eliminating data silos and leveraging customer data from virtually any source."
Available in the coming weeks, Iterable customers will have access to a suite of new platform functionality:
- The visual, intuitive Workflow Studio and Universal Webhooks integrate with profile data to trigger personalized campaigns across multiple channels.
- Automated direct mail campaigns through a robust integration with Lob
- Web push notifications for browser-based personalization
- Rich content mobile push notifications with images, HTML and interactive buttons
- Lookalike audience segmentation with direct integration to Facebook and Instagram Custom Audiences
- Standardized dynamic template snippets that manage content across campaigns and marketing channels
- Deep linking capabilities on iOS and Android to create a frictionless mobile experience
To enable enterprises to programmatically send direct mail at scale, Iterable has partnered with Lob. Together, Iterable and Lob connect the inboxes and mailboxes of hundreds of millions of people around the globe, to deliver a seamless customer experience.
"Lob's technology combined with Iterable's leading growth marketing platform will enable marketers to add intelligent direct mail into their workflows," said Harry Zhang, co-founder of Lob. "We're excited to partner with Iterable to enable growth marketers to create highly engaging omni-channel experiences."
With the new functionality introduced in this release, Iterable introduces growth marketers to a best-in-breed B2C growth marketing platform.
Iterable is the growth marketing platform that powers true omni-channel relevance at scale. Iterable captivates consumers with highly relevant and personalized messaging, activates campaigns on any type of internal and external customer data, and allows marketers at Zillow, Box and hundreds of the world's leading brands to automate campaigns across all channels.
Growth marketers use Iterable to quickly and intuitively build customer segments, build workflows, automate touch points, and test strategies at scale without engineering support.
Founded in 2013 by CEO Justin Zhu (Twitter) and Andrew Boni (Google), Iterable is based in San Francisco and is funded by Index Ventures, CRV and other top-tier Silicon Valley VCs. Watch the product release video for a full demo.