IT'S ALIVE! AGAIN! Mars Marks The Return Of M&M'S® Halloween Rescue Squad, To Make This Halloween The Most FUN Yet

This Halloweekend, M&M'S is teaming up with Nicole 'Snooki' Polizzi to ensure fans are ready for the biggest Halloween in years.

KEY POINTS:

• M&M'S Halloween Rescue Squad is returning for its third year to rescue consumers from empty candy bowls with free candy refills on Halloween night (October 31), this year with more candy than ever before!
• Halloween is falling on a Friday for the first time in more than a decade, which means more celebrations, more trick-or-treaters and more fun.
• For Halloween lovers who like to prep and party like our friend Nicole 'Snooki' Polizzi, the brand is also dropping FREE "Treat & Greet" kits packed with M&M'S candy and merch on October 10 to help make Halloween extra fun and spooky.

NEWARK, N.J., Oct. 1, 2025 /PRNewswire/ -- M&M'S®, proudly part of Mars, is bringing back its most spooktacular service — M&M'S Halloween Rescue Squad — for the third year in a row to celebrate the biggest Halloween in over a decade! This year Halloween falls on a Friday for the first time since 2014, which means more trick-or-treaters, more Halloweekend celebrations, and more M&M'S — because "It's More Fun Together." Starting at 5 p.m. ET on Oct. 31, fans in Gopuff delivery areas can once again score a refill for their candy bowls while supplies last, thanks to M&M'S.

"M&M'S Halloween Rescue Squad is delivering the Halloween spirit to even more fans who are eager to have fun celebrating with family, friends and M&M'S," says Tim LeBel, President of Sales and Chief Halloween Officer at Mars Wrigley North America. "Nothing is scarier than an empty candy bowl on Halloween night, but M&M'S has your back if you run out — so you can keep the FUN and celebrations going."

This year, M&M'S is calling in the queen of Halloween, Nicole 'Snooki' Polizzi to make sure fans are ready for the biggest Halloween in years. To avoid empty candy bowls during the frightful fun, M&M'S Rescue Squad will be offering more candy than ever before to make sure everyone's candy bowl is stocked as long as the epic Halloween celebrations are going.

And, for the Halloween lovers who prep early, M&M'S is also dropping FREE "Treat & Greet" kits packed with goodies to make Halloween extra sweet — including a festive candy bowl, an M&M'S t-shirt, jokes to keep the party laughing and, of course, plenty of candy. On Oct. 10, at 10 a.m. ET, fans can head to MMS.com/rescue-squad for the chance to snag theirs, while supplies last.

Ahead of the return of M&M'S Halloween Rescue Squad, Mars has been embracing the Halloween spirit all year long. The iconic candy brand has delivered only treats with their candy-themed stoop in New York City, festive Boo Baskets and a Summerween snapshot of Mars "Tricks, Treats and Trends" report, revealing insights into early Halloween planning and setting the spooky scene for the sweetness ahead.

For more information on all the M&M'S Rescue Squad fun, visit MMS.com/rescue-squad and follow M&M'S on Facebook, TikTok and Instagram.

ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As an approximately $55bn, family-owned business with 150,000 Associates, our diverse portfolio of leading pet care products and veterinary services serve pets all around the world and our quality snacking and food products delights millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M'S®, SNICKERS® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ deliver high quality veterinary care and ANTECH™ offers breakthrough capabilities in pet diagnostics.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

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